{"id":1505,"date":"2020-05-21T04:09:20","date_gmt":"2020-05-21T04:09:20","guid":{"rendered":"https:\/\/i4.0.org.vn\/?p=1505"},"modified":"2023-03-20T04:10:19","modified_gmt":"2023-03-20T04:10:19","slug":"disruption-la-gi-6-giai-doan-cua-disruption","status":"publish","type":"post","link":"https:\/\/i4.0.org.vn\/en\/disruption-la-gi-6-giai-doan-cua-disruption\/","title":{"rendered":"Disruption l\u00e0 g\u00ec? 6 giai \u0111o\u1ea1n c\u1ee7a disruption"},"content":{"rendered":"

M\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t nh\u01b0ng c\u0169ng r\u1ea5t d\u1ec5 b\u1ecb hi\u1ec3u l\u1ea7m trong kinh doanh hi\u1ec7n nay \u0111\u00f3 l\u00e0 \u201cdisruption\u201d. C\u00e1c chuy\u00ean gia, nh\u00e0 t\u01b0 v\u1ea5n, ph\u00f3ng vi\u00ean, ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng\u2026 s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef disruption \u0111\u1ec3 ho\u1eb7c l\u00e0m kh\u00e1n gi\u1ea3 s\u1ee3 h\u00e3i v\u00e0 s\u1ed1c ho\u1eb7c bu\u1ed9c h\u1ecd ph\u1ea3i th\u00edch nghi v\u00e0 h\u00e0nh \u0111\u1ed9ng. Tuy nhi\u00ean, b\u00ean c\u1ea1nh vi\u1ec7c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng qu\u00e1 m\u1ee9c, disruption c\u00f2n l\u00e0 m\u1ed9t m\u1ed1i\u00a0\u0111e d\u1ecda\u00a0nghi\u00eam tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi t\u1ed5 ch\u1ee9c truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ebf th\u1eeba.<\/p>\n

Disruption hay s\u1ef1 gi\u00e1n \u0111o\u1ea1n, thay th\u1ebf:\u00a0Nh\u1eefng h\u00e0nh vi, xu h\u01b0\u1edbng v\u00e0 ni\u1ec1m tin m\u1edbi khi\u1ebfn cho nh\u1eefng h\u00e0nh vi, xu h\u01b0\u1edbng v\u00e0 ni\u1ec1m tin c\u0169 tr\u1edf n\u00ean l\u1ed7i th\u1eddi.<\/em><\/p>\n

\u0110\u1ed3ng th\u1eddi, c\u00f3 qu\u00e1 nhi\u1ec1u CEO v\u00e0 h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb ph\u1ea3i ch\u1ecbu s\u1ef1 \u201c\u0111\u1ee9ng ngo\u00e0i cu\u1ed9c\u201d, m\u1ed9t \u201cd\u1ecbch b\u1ec7nh\u201d c\u1ea3n tr\u1edf m\u1ea1nh m\u1ebd nh\u1eadn th\u1ee9c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c, k\u00ecm h\u00e3m s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y tr\u1edb tr\u00eau thay t\u1ea1o ra disruption khi c\u00e1c doanh nh\u00e2n, nh\u00e0 kh\u1edfi nghi\u1ec7p, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u00e1ch th\u1ee9c tham v\u1ecdng nh\u1eafm \u0111\u1ebfn m\u1ee5c ti\u00eau \u0111\u00f3 l\u00e0: L\u00e0m gi\u00e1n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng d\u01b0\u1edbi danh ngh\u0129a ph\u00e1t minh v\u00e0 c\u01a1 h\u1ed9i. Theo \u0111\u1ecbnh ngh\u0129a, m\u1ed9t doanh nghi\u1ec7p nh\u1eafm \u0111\u1ebfn v\u1ecb tr\u00ed th\u1ee9 2 tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00e0 m\u1ed9t k\u1ebb g\u00e2y r\u1ed1i \u2013 disruptor. R\u1ea5t th\u1ef1c t\u1ebf v\u00e0 \u0111\u01a1n gi\u1ea3n, \u0111\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a vi\u1ec7c g\u00e2y gi\u00e1n \u0111o\u1ea1n ho\u1eb7c b\u1ecb gi\u00e1n \u0111o\u1ea1n, thay th\u1ebf.<\/p>\n

Trong m\u1ed9t lo\u1ea1t c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n g\u1ea7n \u0111\u00e2y kh\u00e1m ph\u00e1 l\u00fd do t\u1ea1i sao c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn l\u1ea1i kh\u00f4ng\u00a0\u0111\u1ed5i m\u1edbi\u00a0<\/strong>ho\u1eb7c theo k\u1ecbp th\u1eddi \u0111\u1ea1i v\u00e0 xu h\u01b0\u1edbng, m\u1ed9t CEO ph\u00e1t bi\u1ec3u r\u1eb1ng:<\/p>\n

\u201cCh\u00fang t\u00f4i kh\u00f4ng thay th\u1ebf ho\u1eb7c \u0111\u00e0o t\u1ea1o l\u1ea1i c\u00e1c CEO v\u00e0 nh\u00e2n vi\u00ean l\u1edbn tu\u1ed5i, c\u00e1ch suy ngh\u0129 v\u00e0 l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd l\u00e0 theo s\u1ef1 ti\u1ebfn b\u1ed9.\u201d<\/p>\n

Th\u1eadt kh\u00f4ng may, \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i n\u00e0y qu\u00e1 ph\u1ed5 bi\u1ebfn. B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec th\u00e1ch th\u1ee9c hi\u1ec7n tr\u1ea1ng d\u01b0\u1eddng nh\u01b0 \u0111\u1ec1u k\u00edch ho\u1ea1t c\u00e1c c\u01a1 ch\u1ebf ph\u00f2ng th\u1ee7, bi\u1ebfn c\u01a1 h\u1ed9i th\u00e0nh m\u1ed1i \u0111e d\u1ecda v\u00e0 hy v\u1ecdng th\u00e0nh s\u1ef1 ph\u1eabn n\u1ed9. Tuy nhi\u00ean, ph\u00f2ng th\u1ee7 \u0111\u1ed1i tr\u01b0\u1edbc disruption c\u0169ng th\u00e1ch th\u1ee9c t\u1edbi hi\u1ec7n tr\u1ea1ng, gi\u00fap kh\u00e1m ph\u00e1 nh\u1eefng kh\u1ea3 n\u0103ng v\u00e0 th\u1eed nghi\u1ec7m m\u1edbi kh\u00f4ng ng\u1eebng.<\/p>\n

6 giai \u0111o\u1ea1n c\u1ee7a\u00a0disruption<\/strong><\/h2>\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi cho b\u1ea1n, v\u00e0 h\u00e3y trung th\u1ef1c v\u1edbi c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a m\u00ecnh! B\u1ea1n ho\u1eb7c t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n c\u00f3 th\u1ea5y c\u00f3 l\u1ed7i khi th\u1ef1c h\u00e0nh nh\u1eefng l\u1eddi s\u00e1o r\u1ed7ng n\u00e0y kh\u00f4ng:<\/p>\n

    \n
  • \u201csao l\u1ea1i l\u00e0m con thuy\u1ec1n chao \u0111\u1ea3o\u201d<\/li>\n
  • \u201cm\u1ecdi th\u1ee9 \u0111ang \u1ed5n m\u00e0.\u201d<\/li>\n
  • \u201cc\u1ed1 g\u1eafng h\u01a1n n\u1eefa.\u201d<\/li>\n
  • \u201cN\u1ed7 l\u1ef1c 110%, h\u00e3y t\u1eadp trung v\u00e0o m\u1ed9t gi\u1ea3i ph\u00e1p c\u1ea3 2 b\u00ean \u0111\u1ec1u c\u00f3 l\u1ee3i.\u201d<\/li>\n<\/ul>\n
      \n
    • \u201ch\u00e3y h\u00e1i nh\u1eefng qu\u1ea3 \u1edf c\u00e0nh th\u1ea5p.\u201d<\/li>\n
    • \u201ch\u00e3y thu th\u1eadp nh\u1eefng th\u1ef1c ti\u1ec5n v\u00e0 \u0111i\u1ec3n h\u00ecnh t\u1ed1t nh\u1ea5t\u201d<\/li>\n
    • \u201ch\u00e3y ngh\u0129 ngo\u00e0i h\u1ed9p \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ef1 h\u1ee3p l\u1ef1c d\u1eabn t\u1edbi thay \u0111\u1ed5i m\u00f4 h\u00ecnh\u201d<\/li>\n<\/ul>\n

      N\u1ebfu c\u00f3, t\u00f4i c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o v\u1edbi b\u1ea1n r\u1eb1ng disruption kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t bi\u1ec7t ng\u1eef m\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t l\u1eddi m\u1eddi c\u1edfi m\u1edf \u0111\u1ec3 c\u1ea1nh tranh ti\u1ebfn b\u1ed9.<\/p>\n

      Danh s\u00e1ch nh\u1eefng c\u00e1i t\u00ean r\u1ea5t n\u1ed5i ti\u1ebfng \u0111\u00e3 b\u1ecb \u0111\u00e0o th\u1ea3i nh\u01b0: Kodak, Blockbuster, Sears, Toys a Us, B Border, Lehman Brothers, Tower Records. B\u1eb1ng c\u00e1ch n\u00e0y hay c\u00e1ch kh\u00e1c, m\u1ed7i c\u00e1ch s\u1ebd k\u00edch ho\u1ea1t m\u1ed9t c\u00f4ng th\u1ee9c kinh doanh c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y suy y\u1ebfu ho\u1eb7c ph\u00e1 s\u1ea3n: Thi\u1ebfu hi\u1ec3u bi\u1ebft + Ki\u00eau ng\u1ea1o + S\u01a1 su\u1ea5t = Disruption.<\/p>\n

      V\u00e0 danh s\u00e1ch n\u00e0y \u0111ang n\u00f3ng l\u00ean. T\u1ea1i sao \u01b0? S\u1ef1 pha tr\u1ed9n m\u1ea1nh m\u1ebd c\u1ee7a s\u1ef1 thi\u1ebfu hi\u1ec3u bi\u1ebft, ki\u00eau ng\u1ea1o v\u00e0 s\u01a1 su\u1ea5t l\u00e0m m\u1ea5t \u0111i nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh c\u00f3 t\u1ea7m nh\u00ecn, \u00f3c ph\u00e1n \u0111o\u00e1n v\u00e0 gi\u00e1c ng\u1ed9. Kh\u00f4ng c\u00f3 c\u1ea3m gi\u00e1c v\u1ec1 t\u00ednh c\u1ea5p b\u00e1ch c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i. Quy\u1ebft \u0111\u1ecbnh v\u00e0 chuy\u1ec3n \u0111\u1ed9ng qu\u00e1 c\u1ee9ng nh\u1eafc \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc ti\u1ebfn. L\u00e3nh \u0111\u1ea1o \u0111ang thi\u1ebfu t\u00ednh d\u1eabn d\u1eaft. Chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi disruption\u00a0\u0111ang thi\u1ebfu \u1edf c\u00e1c l\u1edbp l\u00e3nh \u0111\u1ea1o. C\u00e1c c\u1ed5 \u0111\u00f4ng, c\u00e1c b\u00ean li\u00ean quan v\u00e0 h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb \u0111ang b\u1ea3o v\u1ec7 c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n cao h\u01a1n c\u00e1c th\u00e0nh qu\u1ea3 d\u00e0i h\u1ea1n.<\/p>\n

      Ch\u00eca kh\u00f3a cho nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch \u0111i\u1ec1u h\u00e0nh c\u00e1c t\u1ed5 ch\u1ee9c ng\u00e0y nay l\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ed9t t\u1eeb \u0111\u1ed3ng ngh\u0129a cho c\u1ee5m t\u1eeb \u201cn\u1eb1m ngo\u00e0i cu\u1ed9c\u201d v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng th\u1ee9c ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00e2n b\u1eb1ng quy m\u00f4 v\u00e0 t\u0103ng tr\u01b0\u1edfng v\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi, th\u1eed nghi\u1ec7m.<\/p>\n

      Disruption\u00a0kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng nh\u1ea5t th\u1eddi, v\u00e0 \u0111\u00f3 l\u00e0 \u0111i\u1ec1u \u0111\u00e1ng s\u1ee3 nh\u1ea5t. L\u1edbp ng\u1ee5y trang c\u1ee7a disruption \u0111\u01b0\u1ee3c che \u0111\u1eady th\u00f4ng qua nh\u1eefng g\u00ec quen thu\u1ed9c. Kh\u1ea3 n\u0103ng t\u00e0ng h\u00ecnh c\u1ee7a n\u00f3 m\u1ea1nh nh\u1ea5t khi nh\u1eefng th\u00e0nh ki\u1ebfn nh\u1eadn th\u1ee9c ng\u0103n c\u1ea3n m\u1ecdi ng\u01b0\u1eddi nh\u1eadn ra s\u1ef1 v\u00e2y h\u00e3m d\u1ea7n d\u1ea7n v\u00e0 cu\u1ed1i c\u00f9ng c\u1ee7a n\u00f3, cho \u0111\u1ebfn khi nh\u1eefng g\u00ec quen thu\u1ed9c v\u1edbi h\u1ecd b\u1ecb \u1ea3nh h\u01b0\u1edfng. \u0110\u1ebfn l\u00fac \u0111\u00f3, thi\u1ec7t h\u1ea1i \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh.<\/p>\n

      \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng, c\u00f3 nh\u1eefng giai \u0111o\u1ea1n r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh m\u00e0 \u1edf \u0111\u00f3, s\u1ef1 thi\u1ebfu hi\u1ec3u bi\u1ebft, ki\u00eau ng\u1ea1o v\u00e0 s\u01a1 su\u1ea5t \u0111\u00f3ng vai tr\u00f2 trong vi\u1ec7c t\u1ea1o ra s\u1ef1 l\u1ea1c h\u1eadu m\u1ed9t c\u00e1ch v\u00f4 \u00fd. T\u00f4i g\u1ecdi \u0111\u00e2y l\u00e0 \u201c6 Giai \u0111o\u1ea1n c\u1ee7a Disruption\u201d, v\u00e0 n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c t\u1ed5 ch\u1ee9c, ng\u00e0nh c\u00f4ng nghi\u1ec7p, c\u00e1 nh\u00e2n.<\/p>\n

      Giai \u0111o\u1ea1n 1: Qu\u00e1 l\u1edbn \u0111\u1ec3 th\u1ea5t b\u1ea1i<\/strong><\/h2>\n

      T\u00f4i kh\u00f4ng \u0111\u00f9a b\u1ea1n khi n\u00f3i r\u1eb1ng t\u00f4i nghe th\u1ea5y c\u00e1c c\u00e2u nh\u01b0 \u201cn\u1ebfu n\u00f3 kh\u00f4ng b\u1ecb v\u1ee1\u201d hay \u201cc\u1edb sao l\u00e0m con thuy\u1ec1n chao \u0111\u1ea3o\u201d r\u1ea5t th\u01b0\u1eddng xuy\u00ean. Qu\u00e1 nhi\u1ec1u gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u0111\u1eb7t ni\u1ec1m tin l\u1edbn v\u00e0o \u0111\u00e0 duy tr\u00ec hi\u1ec7n tr\u1ea1ng. H\u1ecd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi ch\u1ee7 ngh\u0129a ng\u1eafn h\u1ea1n \u2013 m\u1ed9t t\u00ecnh tr\u1ea1ng nh\u1ea5n m\u1ea1nh l\u1ee3i nhu\u1eadn c\u1ee7a c\u1ed5 \u0111\u00f4ng\/c\u00e1c b\u00ean li\u00ean quan, quy m\u00f4 v\u00e0 t\u0103ng tr\u01b0\u1edfng h\u00e0ng qu\u00fd. Kh\u00f4ng c\u00f3 g\u00ec sai khi \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o n\u00f3. N\u00f3 quan tr\u1ecdng. Ngo\u1ea1i tr\u1eeb vi\u1ec7c n\u00f3 \u0111i k\u00e8m v\u1edbi m\u1ed9t chi ph\u00ed c\u01a1 h\u1ed9i. \u0110\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t trung t\u00e2m chi ph\u00ed ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0, v\u00e0 n\u00f3 d\u01b0\u1eddng nh\u01b0 l\u1ea5y \u0111i l\u1ee3i nhu\u1eadn ngay l\u1eadp t\u1ee9c m\u00e0 kh\u00f4ng c\u00f3 ph\u00e2n t\u00edch v\u1ec1 l\u1ee3i \u00edch d\u00e0i h\u1ea1n ti\u1ec1m n\u0103ng.<\/p>\n

      V\u00ed d\u1ee5:<\/strong><\/p>\n

        \n
      • Borders v\u00e0 Amazon<\/li>\n
      • Retail v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li>\n
      • Blockbuster v\u00e0 Netflix (v\u00e0 nh\u1ea5n m\u1ea1nh c\u00f4ng ngh\u1ec7 ph\u00e1t tr\u1ef1c tuy\u1ebfn)<\/li>\n
      • Kodak v\u00e0 Digital (\u0111\u1eb7t c\u01b0\u1ee3c l\u1edbn h\u01a1n v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n kinh doanh hi\u1ec7n t\u1ea1i tr\u01b0\u1edbc nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi)<\/li>\n
      • Ng\u00e0nh c\u00f4ng nghi\u1ec7p taxi v\u00e0 Uber hay Lyft<\/li>\n<\/ul>\n

        Giai \u0111o\u1ea1n 2: M\u1ea5t c\u1ea3m gi\u00e1c hay c\u00f2n g\u1ecdi l\u00e0 S\u1ef1 ph\u00e2n chia\u00a0tr\u1ea3i nghi\u1ec7m<\/strong><\/h2>\n

        Khi th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi ph\u00e1t tri\u1ec3n, c\u00e1c s\u1edf th\u00edch v\u00e0 mong \u0111\u1ee3i c\u00e1 nh\u00e2n c\u0169ng v\u1eady. V\u1edbi m\u1ed7i c\u1ea3i ti\u1ebfn m\u1edbi, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, \u0111i\u1ec1u n\u00e0y t\u1ea1o ra c\u00e1c ti\u00eau chu\u1ea9n cho tr\u1ea3i nghi\u1ec7m m\u1edbi. Th\u1eed th\u00e1ch tr\u1edf th\u00e0nh vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y n\u00f3 khi n\u00f3 x\u1ea3y ra hay kh\u00f4ng, \u0111\u1ec3 sau \u0111\u1ea5y l\u00e0m g\u00ec \u0111\u00f3 v\u1edbi n\u00f3 trong th\u1eddi gian th\u1ef1c ho\u1eb7c ngay l\u1eadp t\u1ee9c. \u0110\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec3m u\u1ed1n \u0111\u00e1ng kinh ng\u1ea1c trong disruption. Nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u y\u00eau th\u00edch ph\u00e2n k\u1ef3 t\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 nhi\u1ec1u t\u1ed5 ch\u1ee9c c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t s\u1ef1 ph\u00e2n chia kinh nghi\u1ec7m. Khuynh h\u01b0\u1edbng b\u00ecnh th\u01b0\u1eddng, xu h\u01b0\u1edbng nh\u00ecn th\u1ebf gi\u1edbi v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean quy \u01b0\u1edbc, c\u00f9ng v\u1edbi nh\u1eefng khuynh h\u01b0\u1edbng nh\u1eadn th\u1ee9c kh\u00e1c, l\u00e0m sao l\u00e3ng vi\u1ec7c nh\u00ecn nh\u1eadn th\u1ebf gi\u1edbi (v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng kinh ng\u1ea1c c\u1ee7a h\u1ecd) qua con m\u1eaft c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. N\u1ebfu kh\u00f4ng hi\u1ec3u ph\u1ea1m vi ho\u1eb7c \u0111\u1ed9ng l\u1ef1c c\u1ee7a n\u00f3, kho\u1ea3ng c\u00e1ch t\u0103ng theo th\u1eddi gian v\u00e0 t\u1ea1o ra m\u1ed9t c\u00e1nh c\u1eeda m\u1edf cho disruption.<\/p>\n

        V\u00ed d\u1ee5:<\/strong><\/p>\n

        Chi\u1ebfn d\u1ecbch Amazon 20 n\u0103m \u0111\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01b0\u1edbng t\u1edbi nh\u1eefng h\u00e0nh vi v\u00e0 mong \u0111\u1ee3i mua s\u1eafm m\u1edbi (kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e1n s\u00e1ch tr\u1ef1c tuy\u1ebfn).<\/p>\n

        Chi\u1ebfn d\u1ecbch k\u00e9o d\u00e0i 10 n\u0103m c\u1ee7a Airbnb \u0111\u00e3 trao quy\u1ec1n cho th\u1ecb tr\u01b0\u1eddng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 nh\u00e0 v\u00e0 thu\u00ea nh\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch du l\u1ecbch m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp v\u00e0 chi\u00eau m\u1ed9 m\u1ed9t th\u1ebf h\u1ec7 kh\u00e1ch \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i, nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u1ee9 g\u00ec \u0111\u00f3 thu\u1eadn ti\u1ec7n v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n tr\u1ea3i nghi\u1ec7m kh\u00e1ch s\u1ea1n ti\u00eau chu\u1ea9n (kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ef3 ngh\u1ec9 ng\u1eafn h\u1ea1n).<\/p>\n

        Chi\u1ebfn d\u1ecbch 10 n\u0103m c\u1ee7a Postmate, Uber v\u00e0 Lyft \u0111\u00e3 b\u00ecnh th\u01b0\u1eddng h\u00f3a vi\u1ec7c \u0111\u1eb7t h\u00e0ng v\u00e0 thanh to\u00e1n cho c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ngay l\u1eadp t\u1ee9c th\u00f4ng qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u0111\u1eb7t ra ti\u00eau chu\u1ea9n m\u1edbi v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean t\u00ednh tr\u1ef1c ti\u1ebfp, s\u1ef1 ti\u1ec7n l\u1ee3i, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u00edch h\u1ee3p (kh\u00f4ng ch\u1ec9 d\u1ecbch v\u1ee5 taxi m\u1edbi hay mua h\u00e0ng t\u1ea1p h\u00f3a tr\u1ef1c tuy\u1ebfn).<\/p>\n

        Giai \u0111o\u1ea1n 3: Disruption \u0111ang \u0111\u1ebfn v\u00e0 th\u1eddi \u0111i\u1ec3m c\u1ee7a \u201cng\u01b0\u1eddi ch\u1ed1i b\u1ecf nh\u00ecn ra s\u1ef1 th\u1eadt\u201d<\/strong><\/h2>\n

        Khi s\u1ef1 ph\u00e2n chia tr\u1ea3i nghi\u1ec7m \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c, c\u00e1c l\u1ef1c l\u01b0\u1ee3ng b\u00ean ngo\u00e0i s\u1ebd h\u1ee3p nh\u1ea5t \u0111\u1ec3 m\u1edf \u0111\u01b0\u1eddng cho c\u00e1c hi\u1ec7u \u1ee9ng \u0111\u1ed5i m\u1edbi. Nh\u1eefng ng\u01b0\u1eddi ch\u1ea5p nh\u1eadn s\u1edbm v\u00e0 th\u1ecb tr\u01b0\u1eddng ph\u1ee5 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng, nh\u1eefng h\u00e0nh vi v\u00e0 k\u1ef3 v\u1ecdng m\u1edbi tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f2n ph\u01a1i b\u00e0y c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00f4ng \u0111\u1ea1t ti\u00eau chu\u1ea9n c\u0169ng nh\u01b0 l\u1ed7i th\u1eddi khi ch\u00fang tr\u00e1i ng\u01b0\u1ee3c ho\u00e0n to\u00e0n v\u1edbi ti\u00eau chu\u1ea9n m\u1edbi.<\/p>\n

        N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng th\u1ea5y hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y, \u201cdenial isn\u2019t just a river in Egypt\u201d th\u00ec \u0111\u00e2y l\u00e0 l\u00fac disruption tr\u1edf n\u00ean c\u1ef1c k\u1ef3 nguy hi\u1ec3m. Bi\u1ec3u hi\u1ec7n \u201c\u0111i\u1ebfc kh\u00f4ng s\u1ee3 s\u00fang\u201d s\u1ebd k\u00e9o d\u00e0i cho \u0111\u1ebfn khi n\u00f3 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady. Trong giai \u0111o\u1ea1n n\u00e0y, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng kh\u00f4ng t\u00e1n th\u00e0nh, gi\u00e8m pha ho\u1eb7c ho\u00e0n to\u00e0n kh\u00f4ng ch\u1ea5p nh\u1eadn, b\u1eaft \u0111\u1ea7u th\u1ee9c t\u1ec9nh v\u1edbi th\u1ef1c t\u1ebf. M\u1eb7c d\u00f9 v\u1eady, h\u1ecd kh\u00f4ng th\u1ea5y s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a disruption. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec h\u1ecd th\u1ea5y l\u00e0 m\u1ed1i \u0111e d\u1ecda c\u1ee7a n\u00f3. \u0110i\u1ec1u n\u00e0y r\u1ea5t nguy hi\u1ec3m v\u00ec disruption \u0111\u00e3 x\u1ea3y ra b\u1edfi m\u1ed9t l\u00fd do n\u00e0o \u0111\u00f3 v\u00e0 nh\u1eefng nguy\u00ean nh\u00e2n n\u00e0y v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c hi\u1ec3u r\u00f5. T\u00f4i g\u1ecdi \u0111\u00e2y l\u00e0 vi\u1ec7c \u201cng\u01b0\u1eddi ch\u1ed1i b\u1ecf nh\u00ecn ra s\u1ef1 th\u1eadt\u201d.<\/p>\n

        V\u00ed d\u1ee5:<\/strong><\/p>\n

        Khi Blockbuster \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1ec1 m\u1ed1i \u0111e d\u1ecda t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u1ef1c tuy\u1ebfn v\u00e0o n\u0103m 1999, m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch n\u1ed5i ti\u1ebfng cho bi\u1ebft, \u201cvi\u1ec7c nh\u00e0 \u0111\u1ea7u t\u01b0 lo ng\u1ea1i v\u1ec1 m\u1ed1i \u0111e d\u1ecda c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u00e3 b\u1ecb th\u1ed5i ph\u1ed3ng\u201d. V\u00e0o n\u0103m 2008, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Blockbuster \u2013 Jim Keyes \u0111\u00e3 n\u00f3i v\u1edbi Motley Fool, \u201cC\u1ea3 RedBox v\u00e0 Netflix \u0111\u1ec1u kh\u00f4ng xu\u1ea5t hi\u1ec7n tr\u00ean m\u00e0n h\u00ecnh radar c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 m\u1eb7t c\u1ea1nh tranh\u201d.<\/p>\n

        Sau \u0111\u00f3, CEO Steve Ballmer c\u1ee7a Microsoft \u0111\u00e3 c\u01b0\u1eddi nh\u1ea1o khi Apple ra m\u1eaft iPhone \u0111\u1ec3 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i: \u201cKh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i n\u00e0o \u0111\u1ec3 iPhone c\u00f3 \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n l\u1edbn. Kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i.\u201d<\/p>\n

        V\u00e0o n\u0103m 2006, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Motorola, Ed Zander \u0111\u00e3 t\u1eeb ch\u1ed1i Nano iPod c\u1ee7a Apple. \u201cM\u1eb7c k\u1ec7 Nano. Nano l\u00e0 c\u00e1i qu\u00e1i g\u00ec v\u1eady? Ai nghe t\u1edbi 1.000 b\u00e0i h\u00e1t ch\u1ee9?\u201d<\/p>\n

        Ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi t\u1eebng g\u00e2y gi\u00e1n \u0111o\u1ea1n c\u0169ng b\u1ecb gi\u00e1n \u0111o\u1ea1n. Steve Jobs n\u1ed5i ti\u1ebfng \u0111\u00e3 ph\u1ea3n \u1ee9ng v\u1edbi \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u00f3 m\u00e0n h\u00ecnh l\u1edbn h\u01a1n c\u1ee7a Samsung v\u00e0 Google b\u1eb1ng c\u00e1ch n\u00f3i r\u1eb1ng, \u201cs\u1ebd kh\u00f4ng c\u00f3 ai mua n\u00f3\u201d.<\/p>\n

        Giai \u0111o\u1ea1n 4: S\u1ef1 n\u1ed5i lo\u1ea1n trong ng\u00e0nh c\u00f4ng nghi\u1ec7p<\/strong><\/h2>\n

        N\u0103m giai \u0111o\u1ea1n th\u1ea5t b\u1ea1i l\u00e0 nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng trong vi\u1ec7c gi\u00fap c\u00e1c c\u00e1 nh\u00e2n \u0111\u1ed1i ph\u00f3 v\u1edbi m\u1ea5t m\u00e1t v\u00e0 h\u01a1n th\u1ebf n\u1eefa, gi\u00fap nh\u1eefng ng\u01b0\u1eddi th\u1ea5t b\u1ea1i cu\u1ed1i c\u00f9ng h\u1ecdc c\u00e1ch tr\u01b0\u1edfng th\u00e0nh t\u1eeb kinh nghi\u1ec7m. Giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean l\u00e0 t\u1eeb ch\u1ed1i. Giai \u0111o\u1ea1n th\u1ee9 hai l\u00e0 gi\u1eadn d\u1eef.<\/p>\n

        C\u1ee5m t\u1eeb n\u1ed5i ti\u1ebfng c\u1ee7a Alvin v\u00e0 Heidi Toffler c\u00f9ng cu\u1ed1n s\u00e1ch \u201cFuture Shock\u201d c\u00f3 t\u1eeb n\u0103m 1970: m\u1ee9c \u0111\u1ed9 v\u00e0 t\u1ed1c \u0111\u1ed9 c\u1ee7a hi\u1ec7n t\u01b0\u1ee3ng disruption n\u00e0y kh\u00f4ng ph\u1ea3i m\u1edbi, n\u00f3 v\u1eabn bi\u1ec3u hi\u1ec7n m\u1ed9t t\u00ecnh tr\u1ea1ng c\u0103ng th\u1eb3ng ho\u1eb7c m\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng do thay \u0111\u1ed5i x\u00e3 h\u1ed9i ho\u1eb7c c\u00f4ng ngh\u1ec7 nhanh ch\u00f3ng.<\/p>\n

        M\u1ed9t khi c\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a disruption tr\u1edf n\u00ean r\u00f5 r\u00e0ng, s\u1ef1 t\u1ee9c gi\u1eadn, thay v\u00ec chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u00f3 \u00edch, s\u1ebd lan tr\u00e0n. T\u1eeb ch\u1ed1i, khuynh h\u01b0\u1edbng nh\u1eadn th\u1ee9c, s\u1ef1 thi\u1ebfu hi\u1ec3u bi\u1ebft, ki\u00eau ng\u1ea1o, s\u01a1 su\u1ea5t, t\u1ea5t c\u1ea3 nh\u1eefng l\u00fd do tr\u00ean \u0111\u1ea1i di\u1ec7n cho vi\u1ec7c t\u1ea1i sao c\u00e1c d\u1ea5u hi\u1ec7u c\u1ee7a disruption b\u1ecb b\u1ecf qua ho\u1eb7c gi\u1ea3m b\u1edbt. Nh\u01b0ng kh\u00f4ng c\u00f3 l\u00fd do n\u00e0o bi\u1ec7n minh cho t\u00ecnh h\u00ecnh. V\u00ec v\u1eady, nhi\u1ec1u ng\u01b0\u1eddi trong giai \u0111o\u1ea1n n\u00e0y tr\u1edf n\u00ean t\u1ee9c gi\u1eadn, ch\u01a1i tr\u00f2 ch\u01a1i \u0111\u1ed5 l\u1ed7i cho ng\u01b0\u1eddi kh\u00e1c v\u00e0 m\u1ecdi th\u1ee9 ngo\u1ea1i tr\u1eeb ch\u00ednh h\u1ecd. Th\u01b0\u1eddng kh\u00f4ng c\u00f3 ho\u1eb7c r\u1ea5t \u00edt tr\u00e1ch nhi\u1ec7m. V\u00e0o th\u1eddi \u0111i\u1ec3m mu\u1ed9n h\u01a1n trong qu\u00e1 tr\u00ecnh th\u1ea5t b\u1ea1i, c\u00f3 m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t \u0111i l\u00ean, n\u01a1i s\u1ef1 ch\u1ea5p nh\u1eadn c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn hy v\u1ecdng v\u00e0 hy v\u1ecdng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 ph\u1ee5c h\u1ed3i v\u00e0 t\u0103ng tr\u01b0\u1edfng (n\u1ebfu b\u1ea1n t\u1ed3n t\u1ea1i l\u00e2u nh\u01b0 v\u1eady).<\/p>\n

        V\u00ed d\u1ee5:<\/strong><\/p>\n

        \u0110\u1ec3 ph\u1ea3n \u0111\u1ed1i Uber, c\u00e1c t\u00e0i x\u1ebf taxi \u1edf Ph\u00e1p \u0111\u00e3 c\u00f3 m\u1ed9t cu\u1ed9c bi\u1ec3u t\u00ecnh b\u1ea1o l\u1ef1c v\u00e0o n\u0103m 2016.<\/p>\n

        Khi Apple t\u0103ng tr\u01b0\u1edfng, Microsoft \u0111\u00e3 m\u1ea5t \u0111i th\u1ecb ph\u1ea7n \u0111\u00e1ng k\u1ec3. T\u1ea1i cu\u1ed9c h\u1ecdp to\u00e0n c\u00f4ng ty n\u0103m 2009 \u1edf Safeco Field c\u1ee7a Seattle, Steve Ballmer \u0111\u00e3 ph\u00e1t hi\u1ec7n ra m\u1ed9t nh\u00e2n vi\u00ean ch\u1ee5p \u1ea3nh b\u1eb1ng iPhone. Ballmer n\u1eafm l\u1ea5y n\u00f3, \u0111\u1eb7t n\u00f3 xu\u1ed1ng \u0111\u1ea5t v\u00e0 gi\u1ea3 v\u1edd d\u1eabm l\u00ean n\u00f3 tr\u01b0\u1edbc khi r\u1eddi \u0111i.<\/p>\n

        Khi Tesla gi\u1edbi thi\u1ec7u m\u00f4 h\u00ecnh \u0111\u1ed9t ph\u00e1 \u0111\u1ea1i l\u00fd tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4 \u0111\u00e3 ph\u1ea3n \u1ee9ng b\u1eb1ng c\u00e1c v\u1ee5 ki\u1ec7n nh\u1eb1m ng\u0103n ch\u1eb7n Tesla kh\u1ecfi v\u01b0\u1ee3t m\u1eb7t c\u00e1c m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u1ea1i l\u00fd truy\u1ec1n th\u1ed1ng. N\u0103m 2019, \u0110\u1ea1i l\u00fd California \u0111\u00e3 \u0111\u1ec7 \u0111\u01a1n ki\u1ec7n \u201cCare By Volvo\u201d, m\u1ed9t d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd xe tr\u1ecdn g\u00f3i.<\/p>\n

        Giai \u0111o\u1ea1n 5: Kho\u1ea3nh kh\u1eafc Kodak m\u1edbi<\/strong><\/h2>\n

        Nh\u00e0 kinh t\u1ebf h\u1ecdc ng\u01b0\u1eddi \u00c1o Joseph Schumpeter \u0111\u00e3 t\u1ea1o ra thu\u1eadt ng\u1eef \u201cs\u1ef1 ph\u00e1 h\u1ee7y s\u00e1ng t\u1ea1o\u201d v\u00e0o nh\u1eefng n\u0103m 1950 \u0111\u1ec3 m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh\u00a0thay \u0111\u1ed5i<\/strong>\u00a0c\u00f4ng nghi\u1ec7p kh\u00f4ng ng\u1eebng \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a c\u1ea5u tr\u00fac kinh t\u1ebf t\u1eeb b\u00ean trong, li\u00ean t\u1ee5c ph\u00e1 h\u1ee7y c\u00e1i c\u0169 v\u00e0 t\u1ea1o ra c\u00e1i m\u1edbi. \u0110\u00e2y l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng cho disruption. Ng\u00e0y nay, ch\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t k\u1ef7 nguy\u00ean c\u1ee7a c\u00e1i t\u00f4i g\u1ecdi l\u00e0 \u201cThuy\u1ebft Darwin k\u1ef9 thu\u1eadt s\u1ed1\u201d. N\u00f3 \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi c\u00f4ng ngh\u1ec7, li\u00ean t\u1ee5c gi\u1edbi thi\u1ec7u c\u00e1c kh\u1ea3 n\u0103ng m\u1edbi, t\u1eeb \u0111\u00f3 thi\u1ebft l\u1eadp c\u00e1c h\u00e0nh vi m\u1edbi v\u00e0 thay \u0111\u1ed5i ti\u00eau chu\u1ea9n cho nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t. K\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t \u201cchu\u1ea9n m\u1edbi\u201d, h\u01b0\u1edbng t\u1edbi tham v\u1ecdng v\u00e0 kh\u00e1t v\u1ecdng, sau \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ef3 v\u1ecdng v\u00e0 nhu c\u1ea7u v\u1ec1 gi\u00e1 tr\u1ecb, h\u00ecnh th\u00e0nh c\u00e1ch c\u00e1c c\u00f4ng ty v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c ph\u1ea3n \u1ee9ng, c\u1ea1nh tranh v\u00e0 \u0111\u1ed5i m\u1edbi. \u201cKho\u1ea3nh kh\u1eafc Kodak m\u1edbi\u201d l\u00e0 l\u00fac nh\u1eadn ra r\u1eb1ng b\u1ea1n ho\u00e0n to\u00e0n b\u1ecf l\u1ee1 th\u1ebf gi\u1edbi \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o v\u00e0 b\u1ea1n \u0111\u1ed9t nhi\u00ean th\u1ee9c t\u1ec9nh khi nh\u1eadn ra m\u00ecnh kh\u00f4ng ch\u1ec9 m\u1ea5t li\u00ean l\u1ea1c m\u00e0 c\u00f2n \u0111ang tr\u00ean con \u0111\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi s\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n

        V\u00ed d\u1ee5:<\/strong><\/p>\n

        Kodak cu\u1ed1i c\u00f9ng c\u0169ng ph\u1ea3i chuy\u1ec3n sang m\u00f4 h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 khi nh\u1eadn ra r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng m\u00e1y \u1ea3nh kh\u00f4ng film di\u1ec5n ra nh\u01b0 v\u1ee5 n\u1ed5 Big Bang v\u00e0 qu\u00e1 nhanh ch\u00f3ng \u0111\u1ec3 b\u1ecf qua. Tuy nhi\u00ean, \u0111\u1ebfn l\u00fac \u0111\u00f3, c\u00f4ng ty \u0111\u00e3 m\u1ea5t li\u00ean l\u1ea1c v\u1edbi nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a nhi\u1ebfp \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1ea5t \u0111i m\u1ed1i li\u00ean h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi l\u0129nh v\u1ef1c ch\u1ee5p \u1ea3nh. Ch\u1eb3ng h\u1ea1n, v\u1edbi phim, h\u00ecnh \u1ea3nh l\u00e0 nh\u1eefng v\u1eadt k\u1ef7 ni\u1ec7m b\u1eb1ng gi\u1ea5y hay nh\u1eefng bi\u1ec3u hi\u1ec7n v\u1eadt l\u00fd c\u1ee7a k\u00fd \u1ee9c. H\u1ec7 sinh th\u00e1i gi\u00e1 tr\u1ecb v\u00e0 k\u1ebft qu\u1ea3 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1eadp trung v\u00e0o n\u1ed7i nh\u1edb, l\u00e0: \u201cKho\u1ea3nh kh\u1eafc Kodak\u201d. V\u1edbi k\u1ef9 thu\u1eadt s\u1ed1, s\u1ef1 gia t\u0103ng c\u1ee7a vi\u1ec7c chia s\u1ebb h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u201cm\u00e1y \u1ea3nh lu\u00f4n b\u00ean c\u1ea1nh b\u1ea1n\u201d, h\u00ecnh \u1ea3nh \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c ghi l\u1ea1i. B\u1ea1n \u0111\u00e3 ch\u1ee5p nhi\u1ec1u h\u01a1n nh\u1eefng g\u00ec b\u1ea1n xem l\u1ea1i. H\u00e3y ngh\u0129 v\u1ec1 h\u00e0ng tr\u0103m (h\u00e0ng ng\u00e0n) h\u00ecnh \u1ea3nh tr\u00ean \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c trong c\u1eeda h\u00e0ng \u0111\u00e1m m\u00e2y c\u1ee7a b\u1ea1n ngay b\u00e2y gi\u1edd m\u00e0 r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd xem l\u1ea1i n\u1eefa.<\/p>\n

        V\u00ed d\u1ee5:<\/strong><\/p>\n

        Nh\u01b0 b\u0103ng cassette v\u00e0 vinyl \u0111\u00e3 \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng \u0111\u0129a CD. Sau \u0111\u00f3, m\u1ecdi th\u1ee9 \u0111\u00e3 \u0111\u01b0\u1ee3c thay th\u1ebf b\u1edfi MP3. Sau \u0111\u00f3, MP3 \u0111\u00e3 b\u1ecb Apple iTunes c\u1ea1nh tranh r\u1ed3i YouTube \u0111\u1ed9t nhi\u00ean tr\u1edf th\u00e0nh \u0111\u00e0i ph\u00e1t thanh m\u1edbi v\u00e0 MTV v\u00e0 Pandora \u2013 v\u00e0 sau \u0111\u00f3 l\u00e0 Spotify th\u00e1ch th\u1ee9c t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec \u1edf tr\u00ean v\u00e0 thay \u0111\u1ed5i ho\u00e0n to\u00e0n m\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng, quy\u1ec1n s\u1edf h\u1eefu \u00e2m nh\u1ea1c v\u00e0 tr\u1ea3i nghi\u1ec7m \u00e2m nh\u1ea1c. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu \u00e2m, c\u00e1c c\u00f4ng ty qu\u1ea3n l\u00fd, c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, \u0111\u00e0i ph\u00e1t thanh, nh\u00e0 b\u00e1n l\u1ebb v\u00e0 th\u1eadm ch\u00ed c\u00e1c ngh\u1ec7 s\u0129 \u0111\u00e3 ch\u1eadm ch\u00e2n ho\u1eb7c v\u1eafng m\u1eb7t \u1edf t\u1eebng b\u01b0\u1edbc. V\u00e0 disruption tr\u00ean m\u1eb7t tr\u1eadn n\u00e0y \u0111ang kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n.<\/p>\n

        Giai \u0111o\u1ea1n 6: Cu\u1ed9c s\u0103n \u0111u\u1ed5i\u00a0\u0111\u1ed5i m\u1edbi<\/strong><\/h2>\n

        ROI c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec? H\u00e3y h\u1ecfi b\u1ea5t k\u1ef3 nh\u00e0 s\u00e1ng l\u1eadp doanh nghi\u1ec7p ho\u1eb7c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u00e0o v\u00e0 h\u1ecd s\u1ebd n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng \u0111\u00f3 l\u00e0 c\u00f4ng th\u1ee9c h\u1ecd s\u1eed d\u1ee5ng \u0111\u1ec3 bi\u1ec3u th\u1ecb l\u1ee3i nhu\u1eadn ti\u1ec1m n\u0103ng cho c\u00e1c v\u00f2ng \u0111\u1ea7u t\u01b0 s\u1edbm c\u00f3 th\u1ec3 mang l\u1ea1i 100x, 1000x tr\u1edf l\u00ean.<\/p>\n

        V\u1eady ROI l\u00e0 g\u00ec khi m\u00e0 ch\u1ee9 I vi\u1ebft t\u1eaft cho s\u1ef1 thi\u1ebfu hi\u1ec3u bi\u1ebft?<\/p>\n

        \u0110\u00e2u l\u00e0 c\u00e1i gi\u00e1 ph\u1ea3i tr\u1ea3 cho vi\u1ec7c kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o \u00fd t\u01b0\u1edfng v\u00e0 c\u01a1 h\u1ed9i m\u1edbi?<\/p>\n

        M\u1ed9t khi b\u1ea1n th\u1ea5y r\u1eb1ng \u0111\u1ed9ng l\u1ef1c m\u00e0 b\u1ea1n t\u1eebng theo m\u1ed9t c\u00e1ch t\u1ef1 h\u00e0o v\u00e0 si\u00eang n\u0103ng \u0111\u00e3 ch\u1eadm l\u1ea1i, d\u1eebng l\u1ea1i ho\u1eb7c t\u1ec7 h\u01a1n, \u0111\u1ea3o ng\u01b0\u1ee3c th\u00ec nhu c\u1ea7u ph\u1ea3i h\u00e0nh \u0111\u1ed9ng tr\u1edf n\u00ean r\u00f5 r\u00e0ng nh\u01b0 ban ng\u00e0y. Nh\u1eefng h\u1ea1t mu\u1ed1i b\u1ed1c m\u00f9i cu\u1ed1i c\u00f9ng \u0111\u00e1nh th\u1ee9c b\u1ea1n ho\u1eb7c c\u00e1i t\u00e1t v\u00e0o m\u1eb7t khi\u1ebfn b\u1ea1n r\u01a1i v\u00e0o th\u1ef1c t\u1ebf th\u01b0\u1eddng c\u00f3 b\u1ea3n ch\u1ea5t t\u00e0i ch\u00ednh, \u0111i\u1ec3m ho\u1ea3ng lo\u1ea1n v\u00e0 sau \u0111\u00f3 ch\u1ebf \u0111\u1ed9 sinh t\u1ed3n s\u1ebd ch\u1ed1ng l\u1ea1i s\u1ef1 chuy\u1ec3n h\u01b0\u1edbng. Cho d\u00f9 \u0111i\u1ec1u \u0111\u00f3 l\u00e0m gi\u1ea3m k\u1ef3 v\u1ecdng, b\u1ecf l\u1ee1 nh\u1eefng con s\u1ed1, s\u1ee5t gi\u1ea3m \u0111\u00e1ng k\u1ec3 v\u1ec1 gi\u00e1 c\u1ed5 phi\u1ebfu hay m\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i th\u1ecb ph\u1ea7n, \u00fd th\u1ee9c v\u00e0 s\u1ef1 c\u1ea5p b\u00e1ch \u0111\u1ec3 kh\u1eafc ph\u1ee5c nh\u1eefng g\u00ec \u0111\u00e3 qu\u00e1 h\u1ea1n v\u00e0 theo \u0111u\u1ed5i nh\u1eefng c\u01a1 h\u1ed9i sinh l\u1eddi m\u1edbi, \u0111ang t\u0103ng v\u1ecdt nh\u01b0 h\u00f3c m\u00f4n giao c\u1ea3m trong m\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u00e1ng s\u1ee3, c\u0103ng th\u1eb3ng ho\u1eb7c kh\u00e1c th\u01b0\u1eddng. Cu\u1ed9c r\u01b0\u1ee3t \u0111u\u1ed5i \u0111\u1ed5i m\u1edbi tr\u1edf n\u00ean t\u1ed1i quan tr\u1ecdng. C\u00e1c c\u00f4ng ty ph\u1ea3i b\u00f9 \u0111\u1eafp cho th\u1eddi gian \u0111\u00e3 m\u1ea5t tr\u01b0\u1edbc khi h\u1ecd m\u1ea5t \u0111i s\u1ef1 h\u1ed7 tr\u1ee3. B\u1edfi v\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea3n \u1ee9ng ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n, \u0111\u01b0\u1ee3c suy t\u00ednh k\u1ef9 c\u00e0ng v\u00e0 c\u00f3 t\u00ednh to\u00e1n, con \u0111\u01b0\u1eddng \u0111\u1ed5i m\u1edbi tr\u1edf n\u00ean m\u1edd nh\u1ea1t v\u00e0 r\u1eddi r\u1ea1c. Ban \u0111\u1ea7u, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 kh\u1ea3 n\u0103ng ho\u1eb7c kinh nghi\u1ec7m v\u1eafng m\u1eb7t trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh s\u1edbm. \u0110\u1ed5i m\u1edbi tr\u1edf th\u00e0nh m\u1ed9t tr\u00f2 ch\u01a1i \u0111u\u1ed5i b\u1eaft v\u00e0 may r\u1ee7i.<\/p>\n

        V\u00ed d\u1ee5:<\/strong><\/p>\n

        Walmart \u0111ang th\u1ef1c hi\u1ec7n c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0 c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn trong \u0111\u1ed5i m\u1edbi. Nh\u01b0ng theo c\u1ef1u Ph\u00f3 ch\u1ee7 t\u1ecbch m\u1ee5c ti\u00eau Gerald Storch trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n c\u1ee7a CNBC, c\u00f4ng ty v\u1eabn \u0111ang c\u1ed1 g\u1eafng \u0111\u1ec3 b\u1eaft k\u1ecbp m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1ecdng. N\u1ebfu Walmart t\u1eebng th\u1ef1c hi\u1ec7n c\u00e1c lo\u1ea1i \u0111\u1ea7u t\u01b0 m\u00e0 h\u1ecd \u0111ang l\u00e0m ng\u00e0y h\u00f4m nay th\u00ec \u0111\u00e3 kh\u00f4ng c\u00f3 Amazon\u201d.<\/p>\n

        Khi IPO v\u00e0o n\u0103m 2014, GoPro ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t cu\u1ed9c sa th\u1ea3i l\u1edbn v\u00e0 xem x\u00e9t t\u1edbi m\u1ed9t cu\u1ed9c mua b\u00e1n trong khi v\u1eabn \u0111ang ph\u1ea3i x\u1eed l\u00fd nhi\u1ec1u v\u1ebft th\u01b0\u01a1ng \u0111\u1ec3 ng\u0103n ch\u1eb7n ho\u1eb7c l\u00e0m ch\u1eadm ch\u1ea3y m\u00e1u doanh nghi\u1ec7p. \u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u0111\u00fang v\u1edbi Fitbit khi n\u00f3 c\u00f4ng khai v\u00e0o n\u0103m 2015. C\u1ea3 hai \u0111\u1ec1u c\u01b0\u1ee1i tr\u00ean c\u00e1c con s\u00f3ng xu h\u01b0\u1edbng \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh m\u00e0 kh\u00f4ng l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ea7y \u0111\u1ee7 cho \u0111\u1ecba \u0111i\u1ec3m, th\u1eddi gian v\u00e0 nhu c\u1ea7n ph\u1ea3i n\u1eafm b\u1eaft \u1edf c\u00e1c ch\u1eb7ng ti\u1ebfp theo.<\/p>\n

        G\u00e2y ph\u00e1 v\u1ee1\/gi\u00e1n \u0111o\u1ea1n ho\u1eb7c b\u1ecb ph\u00e1 v\u1ee1\/gi\u00e1n \u0111o\u1ea1n<\/strong><\/p>\n

        Con \u0111\u01b0\u1eddng tr\u1ef1c ti\u1ebfp nh\u1ea5t \u0111\u1ec3 \u0111i \u0111\u1ebfn disruption l\u00e0 ti\u1ebfp t\u1ee5c l\u1ed9 tr\u00ecnh kinh doanh nh\u01b0 b\u00ecnh th\u01b0\u1eddng.<\/p>\n

        \u0110\u00e2y l\u00e0 th\u1eddi gian cho m\u1ed1i \u0111e d\u1ecda l\u1edbn v\u00e0 c\u0169ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi. N\u00f3 l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn trong c\u00e1ch b\u1ea1n nh\u00ecn nh\u1eadn v\u00e0 nh\u1eefng g\u00ec b\u1ea1n l\u00e0m.<\/p>\n

        C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 ch\u1ed1ng l\u1ea1i c\u00fa s\u1ed1c trong t\u01b0\u01a1ng lai l\u00e0 ch\u1ee9ng minh t\u01b0\u01a1ng lai c\u1ee7a m\u00f4 h\u00ecnh kinh doanh, c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh trong k\u1ef7 nguy\u00ean c\u1ee7a Thuy\u1ebft Darwin k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 li\u00ean t\u1ee5c th\u00edch nghi v\u00e0 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch nh\u1eafm \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p (v\u00e0 s\u1ef1 v\u0129 \u0111\u1ea1i). C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 ng\u0103n ch\u1eb7n 6 Giai \u0111o\u1ea1n c\u1ee7a disruption l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u1ed5i m\u1edbi to\u00e0n doanh nghi\u1ec7p, b\u00ean c\u1ea1nh s\u1ea3n ph\u1ea9m \u0111\u1ec3 bao g\u1ed3m c\u00e1c d\u1ecbch v\u1ee5, quy tr\u00ecnh, t\u01b0 duy, k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m.<\/p>\n

        M\u1ed9t l\u1ea7n n\u1eefa, n\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o\u00a0\u0111\u1ed5i m\u1edbi.<\/strong>Nh\u1eefng k\u1ebb g\u00e2y r\u1ed1i tr\u01b0\u1edbc \u0111\u00e2y cu\u1ed1i c\u00f9ng s\u1ebd tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a disruption. Di s\u1ea3n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi h\u00e0nh \u0111\u1ed9ng v\u00e0 s\u1ef1 kh\u00f4ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n. Th\u00e0nh c\u00f4ng kh\u00f4ng bao gi\u1edd l\u00e0 m\u1ed9t tr\u1ea1ng th\u00e1i h\u1eefu h\u1ea1n. N\u00f3 \u0111\u01b0\u1ee3c chinh ph\u1ee5c v\u00e0 \u0111\u01b0\u1ee3c chinh ph\u1ee5c l\u1ea1i b\u1edfi nh\u1eefng ng\u01b0\u1eddi b\u1ecb \u00e1m \u1ea3nh b\u1edfi vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, c\u1ea3i thi\u1ec7n nh\u1eefng g\u00ec ch\u01b0a b\u1ecb ph\u00e1 v\u1ee1 v\u00e0 t\u1ea1o ra kh\u1ea3 n\u0103ng m\u1edbi ho\u1eb7c thay \u0111\u1ed5i h\u00e0nh vi cho \u0111\u1ebfn khi cu\u1ed1i c\u00f9ng h\u1ecd thay \u0111\u1ed5i th\u1ebf gi\u1edbi.<\/p>\n

        V\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea nh\u1ea5t (v\u00e0 th\u00e0nh c\u00f4ng) sau \u0111\u00f3 b\u1eaft \u0111\u1ea7u l\u00e0m l\u1ea1i t\u1eeb \u0111\u1ea7u.<\/p>\n

        Ngu\u1ed3n: https:\/\/www.techrevolution.asia<\/p>\n

        Kh\u00e1nh V\u00e2n l\u01b0\u1ee3c d\u1ecbch<\/p>","protected":false},"excerpt":{"rendered":"

        M\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t nh\u01b0ng c\u0169ng r\u1ea5t d\u1ec5 b\u1ecb hi\u1ec3u l\u1ea7m trong kinh doanh hi\u1ec7n nay \u0111\u00f3 l\u00e0 \u201cdisruption\u201d. C\u00e1c chuy\u00ean gia, nh\u00e0 t\u01b0 v\u1ea5n, ph\u00f3ng vi\u00ean, ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng\u2026 s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef disruption \u0111\u1ec3 ho\u1eb7c l\u00e0m kh\u00e1n gi\u1ea3 s\u1ee3 h\u00e3i v\u00e0 s\u1ed1c ho\u1eb7c bu\u1ed9c h\u1ecd […]<\/p>","protected":false},"author":2,"featured_media":1506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/posts\/1505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/comments?post=1505"}],"version-history":[{"count":1,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/posts\/1505\/revisions"}],"predecessor-version":[{"id":1507,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/posts\/1505\/revisions\/1507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/media\/1506"}],"wp:attachment":[{"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/media?parent=1505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/categories?post=1505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/tags?post=1505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}