{"id":1511,"date":"2020-05-20T04:11:24","date_gmt":"2020-05-20T04:11:24","guid":{"rendered":"https:\/\/i4.0.org.vn\/?p=1511"},"modified":"2023-03-20T04:12:12","modified_gmt":"2023-03-20T04:12:12","slug":"doanh-nghiep-se-song-sot-nhu-the-nao-trong-cuoc-cmcn-lan-thu-tu","status":"publish","type":"post","link":"https:\/\/i4.0.org.vn\/en\/doanh-nghiep-se-song-sot-nhu-the-nao-trong-cuoc-cmcn-lan-thu-tu\/","title":{"rendered":"Doanh nghi\u1ec7p s\u1ebd s\u1ed1ng s\u00f3t nh\u01b0 th\u1ebf n\u00e0o trong cu\u1ed9c CMCN l\u1ea7n th\u1ee9 t\u01b0?"},"content":{"rendered":"

M\u1ecdi t\u1ed5 ch\u1ee9c \u0111\u1ec1u<\/strong>\u00a0<\/strong>c\u1ea7n th\u00edch \u1ee9ng v\u1edbi nh\u1eefng<\/strong>\u00a0\u0111\u1ed9t ph\u00e1<\/strong>\u00a0<\/strong>di\u1ec5n<\/strong>\u00a0ra<\/strong>\u00a0trong ng\u00e0nh c\u1ee7a m\u00ecnh. C\u00e1c c\u00f4ng ngh\u1ec7 theo c\u1ea5p s\u1ed1 nh\u00e2n \u0111ang thay \u0111\u1ed5i th\u1ebf gi\u1edbi v\u00e0 c\u00e1ch ch\u00fang ta kinh doanh<\/strong>. \u0110\u00e2y\u00a0<\/strong>c\u00f3 th\u1ec3 v\u1eeba<\/strong>\u00a0<\/strong>\u0111\u01b0\u1ee3c coi l\u00e0 th\u00e1ch th\u1ee9c<\/strong>, nh\u01b0ng c\u0169ng v\u1eeba l\u00e0<\/strong>\u00a0c\u01a1 h\u1ed9i. M\u1ed9t lo\u1ea1i h\u00ecnh kinh doanh m\u1edbi \u0111ang n\u1ed5i l\u00ean th\u00e0nh c\u00f4ng trong th\u1eddi \u0111\u1ea1i n\u00e0y: C\u00e1c<\/strong>\u00a0t<\/strong>\u1ed5 ch\u1ee9c theo c\u1ea5p s\u1ed1 nh\u00e2n<\/strong>\u00a0(Exponential Organizations \u2013 ExOs)<\/strong>. B\u00e2y gi\u1edd l\u00e0 l\u00fac ph\u1ea3i h\u00e0nh \u0111\u1ed9ng<\/strong>!<\/strong><\/p>\n

Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi s\u1ef1 kh\u1edfi \u0111\u1ea7u c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 4, n\u01a1i b\u1ea1n v\u1eabn c\u00f3 c\u01a1 h\u1ed9i s\u1ed1ng s\u00f3t \u2013 hay th\u1eadm ch\u00ed t\u1ed1t h\u01a1n n\u1eefa, nh\u00e2n l\u00fac n\u00e0y \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ed9t ph\u00e1 trong m\u1ecdi l\u0129nh v\u1ef1c, ng\u00e0nh ngh\u1ec1.<\/p>\n

Cu\u1ed9c c\u00e1ch m\u1ea1ng m\u1edbi n\u00e0y \u0111ang t\u1eadp h\u1ee3p h\u01a1n 20 c\u00f4ng ngh\u1ec7 theo c\u1ea5p s\u1ed1 nh\u00e2n c\u00f9ng m\u1ed9t l\u00fac, nh\u01b0: Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, Robotics, In 3D, M\u00e1y bay kh\u00f4ng ng\u01b0\u1eddi l\u00e1i, C\u00f4ng ngh\u1ec7 sinh h\u1ecdc v\u00e0 nhi\u1ec1u c\u00f4ng ngh\u1ec7 kh\u00e1c. S\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 ba \u00fd ngh\u0129a ch\u00ednh \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p:<\/p>\n

1. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn t\u1edbi c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c ph\u1ed5 c\u1eadp: b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ed9t ph\u00e1 ng\u00e0nh c\u1ee7a b\u1ea1n!<\/em><\/strong><\/p>\n

Ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1eddi \u0111\u1ea1i m\u00e0 nh\u1eefng th\u00e0nh t\u1ef1u tr\u01b0\u1edbc kia c\u00e1c qu\u1ed1c gia m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c, th\u00ec gi\u1edd \u0111\u00e2y \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c t\u1ed5 ch\u1ee9c, v\u00e0 nh\u1eefng th\u00e0nh t\u1ef1u t\u1eebng m\u1ed9t th\u1eddi ph\u1ea3i c\u1ea7n \u0111\u1ebfn c\u00e1c t\u1ed5 ch\u1ee9c m\u1edbi l\u00e0m \u0111\u01b0\u1ee3c, th\u00ec gi\u1edd \u0111\u00e2y nh\u1eefng c\u00e1 nh\u00e2n c\u0169ng c\u00f3 th\u1ec3 c\u00f3 th\u00e0nh t\u00edch t\u01b0\u01a1ng t\u1ef1. V\u00ed d\u1ee5, c\u1eadu b\u00e9 14 tu\u1ed5i Jack Andraka, ng\u01b0\u1eddi \u0111\u00e3 t\u00ecm ra m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p m\u1edbi \u0111\u1ec3 ph\u00e1t hi\u1ec7n giai \u0111o\u1ea1n s\u1edbm c\u1ee7a ung th\u01b0 tuy\u1ebfn t\u1ee5y ch\u1ec9 b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u Google. Ph\u01b0\u01a1ng ph\u00e1p m\u1edbi n\u00e0y r\u1ebb h\u01a1n h\u00e0ng ngh\u00ecn l\u1ea7n v\u00e0 ch\u00ednh x\u00e1c h\u01a1n 90% so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p tr\u01b0\u1edbc \u0111\u00e2y. M\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi kh\u00e1c l\u00e0 Danit Peleg, m\u1ed9t sinh vi\u00ean 20 tu\u1ed5i, ng\u01b0\u1eddi \u0111\u00e3 t\u1ef1 t\u1ea1o ra cho m\u00ecnh b\u1ed9 s\u01b0u t\u1eadp th\u1eddi trang ri\u00eang t\u1ea1i nh\u00e0 nh\u1edd c\u00f4ng ngh\u1ec7 in 3D. B\u00e2y gi\u1edd c\u00f4 \u1ea5y \u0111ang tr\u00ecnh di\u1ec5n c\u00e1c thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh t\u1ea1i c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u1eddi trang qu\u1ed1c t\u1ebf v\u00e0 ph\u00e1 v\u1ee1 to\u00e0n b\u1ed9 ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y.<\/p>\n

2. T\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1ebd b\u1ecb \u0111\u1ed9t ph\u00e1: v\u01b0\u1ee3t l\u00ean tr\u00ean c\u1ea3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1!<\/strong><\/em><\/p>\n

Do qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00e1c c\u00f4ng ngh\u1ec7 theo c\u1ea5p s\u1ed1 nh\u00e2n l\u00e0 tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u, t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111ang chuy\u1ec3n t\u1eeb m\u00f4 h\u00ecnh kinh doanh d\u1ef1a tr\u00ean s\u1ef1 khan hi\u1ebfm sang m\u00f4 h\u00ecnh kinh doanh d\u1ef1a tr\u00ean s\u1ef1 d\u1ed3i d\u00e0o. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c c\u00f4ng ty truy\u1ec1n th\u1ed1ng trong l\u0129nh v\u1ef1c kinh doanh kh\u00e1ch s\u1ea1n (d\u1ef1a tr\u00ean vi\u1ec7c cho thu\u00ea m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng h\u1ea1n ch\u1ebf) \u0111ang b\u1ecb \u0111\u1ed9t ph\u00e1 b\u1edfi Airbnb (d\u1ef1a tr\u00ean vi\u1ec7c cho thu\u00ea m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng kh\u00f4ng gi\u1edbi h\u1ea1n, m\u00e0 kh\u00f4ng s\u1edf h\u1eefu b\u1ea5t k\u1ef3 ph\u00f2ng n\u00e0o trong s\u1ed1 \u0111\u00f3); ho\u1eb7c t\u1ea1i sao c\u00e1c c\u00f4ng ty m\u1edbi n\u1ed5i v\u1ec1 th\u1eddi trang in 3D c\u00f3 th\u1ec3 cung c\u1ea5p cho ch\u00fang ta m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00f4ng gi\u1edbi h\u1ea1n c\u00e1c thi\u1ebft k\u1ebf v\u00e0 qu\u1ea7n \u00e1o. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c s\u1ed1 h\u00f3a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, m\u00e0 n\u00f3 c\u00f2n l\u00e0 vi\u1ec7c ti\u1ebfp c\u1eadn v\u1edbi ngu\u1ed3n l\u1ef1c d\u1ed3i d\u00e0o b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 theo c\u1ea5p s\u1ed1 nh\u00e2n, v\u00e0 th\u00f4ng qua nh\u1eefng m\u00f4 h\u00ecnh kinh doanh m\u1edbi \u0111\u1ed9t ph\u00e1. Nh\u01b0 Peter Diamandis, t\u00e1c gi\u1ea3 c\u1ee7a cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t c\u00f3 t\u00ean \u201cS\u1ef1 d\u1ed3i d\u00e0o (Abundance)\u201d, cho bi\u1ebft:\u00a0\u201cHo\u1eb7c l\u00e0 b\u1ea1n t\u1ef1 \u0111\u1ed9t ph\u00e1 c\u00f4ng ty c\u1ee7a ch\u00ednh m\u00ecnh, ho\u1eb7c l\u00e0 b\u1ea1n \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c \u0111\u1ed9t ph\u00e1 n\u00f3\u201d.<\/em><\/p>\n

3. Xu\u1ea5t hi\u1ec7n m\u1ed9t gi\u1ed1ng lo\u00e0i t\u1ed5 ch\u1ee9c m\u1edbi:<\/strong>\u00a0th\u1eddi \u0111\u1ea1i c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c theo c\u1ea5p s\u1ed1 nh\u00e2n!\u00a0<\/strong>\u00a0<\/em><\/p>\n

C\u00e2u n\u00f3i c\u1ee7a David Rose c\u00f3 l\u1ebd kh\u00f4ng th\u1ec3 \u0111\u00fang h\u01a1n \u0111\u01b0\u1ee3c n\u1eefa:\u00a0\u201cB\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ebf k\u1ef7 th\u1ee9 20 th\u00ec \u0111\u1ec1u s\u1ebd g\u00e1nh ch\u1ecbu th\u1ea5t b\u1ea1i trong th\u1ebf k\u1ef7 th\u1ee9 21\u201d.<\/em><\/p>\n

B\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt m\u1edbi v\u1ec1 t\u1ed5 ch\u1ee9c v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 theo c\u1ea5p s\u1ed1 nh\u00e2n, m\u1ed9t lo\u1ea1i t\u1ed5 ch\u1ee9c m\u1edbi \u0111\u00e3 xu\u1ea5t hi\u1ec7n v\u00e0 \u0111\u1ee9ng d\u1eady th\u1ed1ng tr\u1ecb c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi, c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng g\u1ea5p 10 l\u1ea7n so v\u1edbi c\u00e1c c\u00f4ng ty c\u00f9ng ng\u00e0nh. \u0110\u01b0\u1ee3c m\u1ed5 x\u1ebb v\u00e0 m\u00f4 t\u1ea3 b\u1edfi Salim Ismail trong cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t c\u1ee7a m\u00ecnh, T\u1ed5 ch\u1ee9c theo c\u1ea5p s\u1ed1 nh\u00e2n (Exponential Organizations). \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch m\u00e0 c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi b\u1eaft bu\u1ed9c ph\u1ea3i \u0111\u1ecdc v\u00e0 \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 Top 5 cu\u1ed1n s\u00e1ch kinh doanh h\u00e0ng \u0111\u1ea7u c\u1ee7a Fortune. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 C\u00e1c t\u1ed5 ch\u1ee9c theo c\u1ea5p s\u1ed1 nh\u00e2n (ExOs) l\u00e0 Airbnb, l\u00e0 doanh nghi\u1ec7p b\u1eaft n\u1ed1i v\u1edbi ngu\u1ed3n t\u00e0i nguy\u00ean d\u1ed3i d\u00e0o l\u00e0 n\u01a1i \u1edf v\u00e0 hi\u1ec7n l\u00e0 chu\u1ed7i kh\u00e1ch s\u1ea1n l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi m\u00e0 kh\u00f4ng s\u1edf h\u1eefu b\u1ea5t k\u1ef3 m\u1ed9t ph\u00f2ng hay m\u1ed9t t\u00f2a nh\u00e0 n\u00e0o; Instagram, doanh nghi\u1ec7p b\u1eaft n\u1ed1i v\u1edbi ngu\u1ed3n t\u00e0i nguy\u00ean d\u1ed3i d\u00e0o l\u00e0 c\u00e1c b\u1ee9c \u1ea3nh, hi\u1ec7n l\u00e0 c\u00f4ng ty \u1ea3nh c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t m\u00e0 kh\u00f4ng h\u1ec1 s\u1ea3n xu\u1ea5t hay b\u00e1n m\u00e1y \u1ea3nh; Netflix, doanh nghi\u1ec7p b\u1eaft n\u1ed1i v\u1edbi ngu\u1ed3n t\u00e0i nguy\u00ean d\u1ed3i d\u00e0o l\u00e0 n\u1ed9i dung s\u1ed1, hi\u1ec7n \u0111ang l\u00e0 m\u1ea1ng truy\u1ec1n h\u00ecnh ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t m\u00e0 kh\u00f4ng c\u00f3 d\u00e2y c\u00e1p; v\u00e0 Uber, doanh nghi\u1ec7p b\u1eaft n\u1ed1i v\u1edbi ngu\u1ed3n t\u00e0i nguy\u00ean d\u1ed3i d\u00e0o l\u00e0 c\u00e1c t\u00e0i x\u1ebf l\u00e1i xe, v\u00e0 hi\u1ec7n l\u00e0 c\u00f4ng ty taxi l\u1edbn nh\u1ea5t, kh\u00f4ng s\u1edf h\u1eefu m\u1ed9t chi\u1ebfc xe n\u00e0o. Kh\u00f4ng m\u1ed9t c\u00f4ng ty n\u00e0o trong s\u1ed1 n\u00e0y t\u1eebng t\u1ed3n t\u1ea1i c\u00e1ch \u0111\u00e2y m\u01b0\u1eddi l\u0103m n\u0103m.<\/p>\n

V\u1eady<\/strong>, g<\/strong>i\u1ea3i ph\u00e1p \u0111\u1ec3 t\u1ed3n t\u1ea1i trong<\/strong>\u00a0cu\u1ed9c\u00a0<\/strong>C\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p l\u1ea7n th\u1ee9 4<\/strong>\u00a0l\u00e0 g\u00ec<\/strong>?<\/strong><\/p>\n

Ho\u1eb7c l\u00e0 tr\u1edf th\u00e0nh m\u1ed9t T\u1ed5 ch\u1ee9c theo c\u1ea5p s\u1ed1 nh\u00e2n (ExO), ho\u1eb7c l\u00e0 \u0111i\u1ec1u ch\u1ec9nh doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh theo c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a m\u1ed9t ExO. \u0110\u00f3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng \u0111\u1ed9t ph\u00e1 \u0111\u1ebfn t\u1eeb b\u00ean ngo\u00e0i v\u00e0 \u0111\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng nh\u01b0 c\u00e1c ExOs, l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 s\u1ebd xu\u1ea5t hi\u1ec7n trong ng\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n

Tuy nhi\u00ean, m\u1eb7c d\u00f9 ch\u00fang ta bi\u1ebft h\u01b0\u1edbng \u0111i cho t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh, nh\u01b0ng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c c\u1ee7a ch\u00fang ta l\u00e0 h\u1ec7 mi\u1ec5n d\u1ecbch c\u1ee7a n\u00f3 lu\u00f4n t\u1ea5n c\u00f4ng m\u1ecdi \u0111\u1ed5i m\u1edbi. C\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed5i m\u1edbi r\u1ea5t t\u1ed1t, nh\u01b0ng theo kinh nghi\u1ec7m c\u1ee7a t\u00f4i, kh\u00f4ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0o trong \u0111\u00f3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u1ec1 h\u1ec7 mi\u1ec5n d\u1ecbch. V\u00ed d\u1ee5, vi\u1ec7c \u00e1p d\u1ee5ng Kh\u1edfi nghi\u1ec7p tinh g\u1ecdn (Lean Startup) ho\u1eb7c Thi\u1ebft k\u1ebf T\u01b0 duy (Design Thinking) l\u00e0 nh\u1eefng c\u00e1ch r\u1ea5t tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u00ecm ra c\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00f4ng th\u1ec3 ng\u0103n ch\u1eb7n vi\u1ec7c h\u1ec7 th\u1ed1ng mi\u1ec5n d\u1ecbch c\u1ee7a t\u1ed5 ch\u1ee9c gi\u1ebft ch\u1ebft nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi.<\/p>\n

Ba nguy\u00ean t\u1eafc ch\u00ednh \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u1ec1<\/strong>\u00a0<\/strong>h\u1ec7 mi\u1ec5n d\u1ecbch trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i l\u00e0:<\/strong><\/p>\n

1. C\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u1ea5p tr\u00ean: H\u00e3y \u0111\u00e1nh th\u1ee9c h\u1ecd!<\/strong><\/em><\/p>\n

M\u1eb7c d\u00f9 c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 (v\u00e0 th\u1ef1c s\u1ef1 l\u00e0 n\u00ean) \u0111i theo c\u00e1ch ti\u1ebfp c\u1eadn t\u1eeb d\u01b0\u1edbi l\u00ean, nh\u01b0ng kh\u00f4ng c\u00f3 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i n\u00e0o th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 h\u1ebft m\u00ecnh t\u1eeb ph\u00eda l\u00e3nh \u0111\u1ea1o c\u00f4ng ty. Nh\u1eefng cu\u1ed9c n\u00f3i chuy\u1ec7n kh\u01a1i g\u1ee3i c\u1ea3m h\u1ee9ng, nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u00e0 c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o v\u1ec1 c\u00f4ng ngh\u1ec7 theo c\u1ea5p s\u1ed1 nh\u00e2n v\u00e0 nh\u1eefng \u0111\u1ed9t ph\u00e1 s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 \u0111\u1ed9t ph\u00e1 ng\u00e0nh. T\u1ea5t c\u1ea3 ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ea1n \u0111\u1ec3 gieo h\u1ea1t gi\u1ed1ng n\u00e0y v\u00e0 gi\u00fap c\u00f4ng ty b\u1ea1n n\u1eafm l\u1ea5y qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

2. H\u00e3y t\u1ef1 m\u00ecnh l\u00e0m: h\u00e3y gi\u1eef nguy\u00ean ADN c\u1ee7a t\u1ed5 ch\u1ee9c b\u1ea1n!<\/strong><\/em><\/p>\n

C\u00e1c t\u1ed5 ch\u1ee9c truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm s\u1ef1 tr\u1ee3 gi\u00fap t\u1eeb c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n cho c\u00e1c s\u00e1ng ki\u1ebfn v\u00e0 \u00fd t\u01b0\u1edfng v\u1ec1 \u0111\u1ed5i m\u1edbi. Tuy nhi\u00ean, khi \u0111\u1ebfn giai \u0111o\u1ea1n \u0111\u1ec1 xu\u1ea5t, th\u00ec c\u00f4ng ty m\u1eb9 s\u1ebd lu\u00f4n t\u00ecm c\u00e1ch ch\u1ed1ng l\u1ea1i (\u0111\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ec7 th\u1ed1ng mi\u1ec5n d\u1ecbch!).<\/p>\n

M\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c truy\u1ec1n th\u1ed1ng l\u1edbn c\u0169ng c\u1ed1 g\u1eafng h\u1ee3p t\u00e1c ho\u1eb7c mua l\u1ea1i c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p t\u1eeb b\u00ean ngo\u00e0i, tuy nhi\u00ean, m\u1ed9t khi \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh ch\u00ednh, l\u1ea1i n\u1ea3y sinh c\u00e1c v\u1ea5n \u0111\u1ec1 (l\u1ea1i l\u00e0 h\u1ec7 mi\u1ec5n d\u1ecbch!).<\/p>\n

C\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t nh\u1ea5t l\u00e0 \u0111\u00e0o t\u1ea1o m\u1ed9t nh\u00f3m trong n\u1ed9i b\u1ed9 c\u00f4ng ty \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u00e1ng ki\u1ebfn c\u1ea3i ti\u1ebfn. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap cho ADN c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c duy tr\u00ec, t\u1ea1o ra m\u1ed9t qu\u00e1 tr\u00ecnh h\u1ee3p t\u00e1c h\u00e0i h\u00f2a trong t\u01b0\u01a1ng lai. N\u1ebfu c\u1ea7n s\u1ef1 gi\u00fap \u0111\u1ee1 t\u1eeb b\u00ean ngo\u00e0i, h\u00e3y t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n m\u00e0 h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 theo h\u01b0\u1edbng hu\u1ea5n luy\u1ec7n (coaching), gi\u00fap c\u00e1c \u0111\u1ed9i nh\u00f3m n\u1ed9i b\u1ed9 c\u00f4ng ty t\u1ef1 \u0111\u01b0a ra c\u00e1c s\u00e1ng ki\u1ebfn \u00fd t\u01b0\u1edfng sau khi \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn, hu\u1ea5n luy\u1ec7n t\u1eeb b\u00ean ngo\u00e0i.<\/p>\n

3. C\u00e2n b\u1eb1ng gi\u1eefa chuy\u1ec3n \u0111\u1ed5i v\u00e0 r\u1ee7i ro: H\u00e3y \u0111\u1eb7t nh\u1eefng \u0111\u1ed9t ph\u00e1 sang b\u00ean c\u1ea1nh!<\/em><\/strong><\/p>\n

N\u00e0o, ta h\u00e3y th\u1eb3ng th\u1eafn \u0111\u1ed1i m\u1eb7t v\u1edbi n\u00f3, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i m\u1ed9t t\u1ed5 ch\u1ee9c hi\u1ec7n t\u1ea1i sang m\u1ed9t m\u00f4 h\u00ecnh kinh doanh ho\u00e0n to\u00e0n m\u1edbi v\u00e0 \u0111\u1ed9t ph\u00e1 l\u00e0 g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3. Th\u00edch nghi l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t nh\u1ea5t v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n \u0111\u1ed5i m\u1edbi d\u1ea7n d\u1ea7n. Vi\u1ec7c n\u00e0y s\u1ebd \u0111\u01b0a t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n v\u00e0o m\u1ed9t s\u00e2n ch\u01a1i t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111\u1ed9t ph\u00e1 hi\u1ec7n t\u1ea1i. V\u00ed d\u1ee5: c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 c\u00f3 th\u1ec3 kh\u00e1i ni\u1ec7m h\u00f3a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n theo xu h\u01b0\u1edbng kinh t\u1ebf chia s\u1ebb, cung c\u1ea5p c\u00e1c k\u1ebft n\u1ed1i v\u00e0 API cho Uber, Blablacar, Getaround, v.v. Song song v\u1edbi c\u00e1c \u0111\u1ed5i m\u1edbi b\u00ean trong, ch\u00fang ta v\u1eabn mu\u1ed1n x\u00e2y d\u1ef1ng v\u00e0 ra m\u1eaft c\u00e1c m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9t ph\u00e1, nh\u01b0ng ch\u00fang ta s\u1ebd l\u00e0m \u0111i\u1ec1u n\u00e0y b\u00ean r\u00eca c\u1ee7a t\u1ed5 ch\u1ee9c m\u1eb9, tr\u00e1nh xa h\u1ec7 th\u1ed1ng mi\u1ec5n d\u1ecbch, tr\u00e1nh xa nh\u1eefng can thi\u1ec7p v\u00e0 nh\u1eefng h\u1ea1n ch\u1ebf t\u1eeb n\u00f3. V\u00e0 m\u1ed9t khi c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi n\u00e0y th\u00e0nh c\u00f4ng, h\u00e3y c\u1ee9 \u0111\u1ec3 ch\u00fang ph\u00e1t tri\u1ec3n b\u00ean r\u00eca c\u00f4ng ty m\u1eb9 thay v\u00ec k\u00e9o ch\u00fang l\u1ea1i (n\u1ebfu kh\u00f4ng, h\u1ec7 th\u1ed1ng mi\u1ec5n d\u1ecbch l\u1ea1i s\u1ebd t\u1ea5n c\u00f4ng ch\u00fang!).<\/p>\n

V\u1eady l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/p>\n

V\u00e0i n\u0103m tr\u01b0\u1edbc, Salim Ismail v\u00e0 t\u00f4i \u0111\u00e3 thi\u1ebft k\u1ebf m\u1ed9t quy tr\u00ecnh 10 tu\u1ea7n c\u00f3 t\u00ean l\u00e0 Ch\u01b0\u01a1ng tr\u00ecnh t\u0103ng t\u1ed1c \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i theo c\u1ea5p s\u1ed1 nh\u00e2n (ExO Sprint) \u0111\u1ec3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 v\u1ec1 h\u1ec7 th\u1ed1ng mi\u1ec5n d\u1ecbch b\u1eb1ng c\u00e1ch \u0111\u1ea9y t\u01b0 duy c\u1ee7a t\u1ed5 ch\u1ee9c l\u00ean ba n\u0103m ch\u1ec9 trong m\u01b0\u1eddi tu\u1ea7n, \u0111\u1ec3 bi\u1ebfn doanh nghi\u1ec7p th\u00e0nh m\u1ed9t T\u1ed5 ch\u1ee9c theo c\u1ea5p s\u1ed1 nh\u00e2n. K\u1ec3 t\u1eeb \u0111\u00f3, ch\u00fang t\u00f4i \u0111\u00e3 tri\u1ec3n khai ExO Sprint t\u1ea1i m\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c tr\u00ean th\u1ebf gi\u1edbi v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a OpenExO, m\u1ed9t h\u1ec7 sinh th\u00e1i chuy\u1ec3n \u0111\u1ed5i to\u00e0n c\u1ea7u v\u1edbi h\u01a1n 3.500 chuy\u00ean gia ExO t\u1ea1i h\u01a1n 100 qu\u1ed1c gia. Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh m\u1edf m\u00e3 ngu\u1ed3n ph\u01b0\u01a1ng ph\u00e1p ExO Sprint trong cu\u1ed1n c\u1ea9m nang Chuy\u1ec3n \u0111\u1ed5i theo c\u1ea5p s\u1ed1 nh\u00e2n.<\/p>\n

\u00c1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc n\u00e0y cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c kh\u00f4ng ch\u1ec9 t\u1ef1 th\u00edch nghi v\u1edbi nh\u1eefng \u0111\u1ed9t ph\u00e1 c\u1ee7a ng\u00e0nh m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i kinh doanh m\u1edbi \u1edf b\u00ean r\u00eca c\u1ee7a t\u1ed5 ch\u1ee9c, m\u00e0 ch\u00fang c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ea7u v\u00e0 bi\u1ebfn \u0111\u1ed5i to\u00e0n b\u1ed9 ng\u00e0nh. Tr\u00ean th\u1ef1c t\u1ebf, h\u1ea7u h\u1ebft c\u00e1c t\u1ed5 ch\u1ee9c lu\u00f4n ngh\u0129 \u00a0c\u00e1ch \u0111\u1ec3 b\u1ea3o v\u1ec7 m\u00ecnh kh\u1ecfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi n\u1ed5i hay kh\u1ecfi Google, Amazon, v.v. Nh\u01b0ng c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00e1 r\u1ee7i ro, v\u00ec to\u00e0n b\u1ed9 ng\u00e0nh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd b\u1ecb ph\u00e1 v\u1ee1 ho\u00e0n to\u00e0n (v\u00ec v\u1eady ch\u00fang ta c\u0169ng s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u1edf trong \u0111\u00f3 n\u1eefa ). Thay v\u00e0o \u0111\u00f3, nh\u1eefng g\u00ec m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c n\u00ean l\u00e0m l\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00e1 v\u1ee1 kh\u00f4ng ch\u1ec9 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee7a h\u1ecd m\u00e0 c\u1ea3 c\u00e1c ng\u00e0nh kh\u00e1c.<\/p>\n

V\u1ea5n \u0111\u1ec1 m\u1ea5u ch\u1ed1t \u1edf \u0111\u00e2y l\u00e0 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i t\u01b0 duy c\u1ee7a nh\u00e2n s\u1ef1, v\u00e0 sau \u0111\u00f3 h\u1ecd s\u1ebd chuy\u1ec3n \u0111\u1ed5i t\u1ed5 ch\u1ee9c, c\u00f3 th\u1ec3 l\u00e0 chuy\u1ec3n \u0111\u1ed5i to\u00e0n b\u1ed9 ng\u00e0nh.<\/strong><\/p>\n

Ngu\u1ed3n<\/em><\/strong>: Francisco Palao Reines, \u0111\u1ed3ng t\u00e1c gi\u1ea3 cu\u1ed1n C\u1ea9m nang<\/em><\/p>\n

Exponential Transformation<\/em><\/p>","protected":false},"excerpt":{"rendered":"

M\u1ecdi t\u1ed5 ch\u1ee9c \u0111\u1ec1u\u00a0c\u1ea7n th\u00edch \u1ee9ng v\u1edbi nh\u1eefng\u00a0\u0111\u1ed9t ph\u00e1\u00a0di\u1ec5n\u00a0ra\u00a0trong ng\u00e0nh c\u1ee7a m\u00ecnh. C\u00e1c c\u00f4ng ngh\u1ec7 theo c\u1ea5p s\u1ed1 nh\u00e2n \u0111ang thay \u0111\u1ed5i th\u1ebf gi\u1edbi v\u00e0 c\u00e1ch ch\u00fang ta kinh doanh. \u0110\u00e2y\u00a0c\u00f3 th\u1ec3 v\u1eeba\u00a0\u0111\u01b0\u1ee3c coi l\u00e0 th\u00e1ch th\u1ee9c, nh\u01b0ng c\u0169ng v\u1eeba l\u00e0\u00a0c\u01a1 h\u1ed9i. M\u1ed9t lo\u1ea1i h\u00ecnh kinh doanh m\u1edbi \u0111ang n\u1ed5i l\u00ean th\u00e0nh c\u00f4ng trong th\u1eddi […]<\/p>","protected":false},"author":2,"featured_media":1512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/posts\/1511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/comments?post=1511"}],"version-history":[{"count":1,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/posts\/1511\/revisions"}],"predecessor-version":[{"id":1513,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/posts\/1511\/revisions\/1513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/media\/1512"}],"wp:attachment":[{"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/media?parent=1511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/categories?post=1511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/tags?post=1511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}