{"id":3118,"date":"2026-06-08T03:05:46","date_gmt":"2026-06-08T03:05:46","guid":{"rendered":"https:\/\/i4.0.org.vn\/?p=3118"},"modified":"2026-06-08T07:04:34","modified_gmt":"2026-06-08T07:04:34","slug":"3118-2","status":"publish","type":"post","link":"https:\/\/i4.0.org.vn\/en\/3118-2\/","title":{"rendered":"LynkiD v\u00e0 h\u01b0\u1edbng ti\u1ebfp c\u1eadn x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng b\u1eb1ng d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7"},"content":{"rendered":"

Trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1, nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng c\u00f2n ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 b\u1eaft \u0111\u1ea7u quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169, hi\u1ec3u nhu c\u1ea7u th\u1ef1c t\u1ebf v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 h\u01b0\u1edbng \u0111i m\u00e0 LynkiD theo \u0111u\u1ed5i trong nhi\u1ec1u n\u0103m qua: x\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3i ph\u00e1p gi\u00fap doanh nghi\u1ec7p qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ed1i \u01b0u v\u1eadn h\u00e0nh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n

Hi\u1ec7n nay, LynkiD ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i g\u1ed3m 3 nh\u00f3m gi\u1ea3i ph\u00e1p ch\u00ednh: LynkiD Loyalty Platform, AirFlex v\u00e0 VoC. M\u1ed7i s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft m\u1ed9t b\u00e0i to\u00e1n kh\u00e1c nhau nh\u01b0ng \u0111\u1ec1u xoay quanh m\u1ee5c ti\u00eau chung l\u00e0 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u kh\u00e1ch h\u00e0ng r\u00f5 h\u01a1n v\u00e0 duy tr\u00ec k\u1ebft n\u1ed1i d\u00e0i h\u1ea1n.<\/p>\n

\"\"<\/b><\/strong><\/p>\n

LynkiD \u2013 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 cho b\u00e0i to\u00e1n g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng<\/b><\/strong><\/p>\n

LynkiD l\u00e0 doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p loyalty, CRM v\u00e0 qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ea1i Vi\u1ec7t Nam. Thay v\u00ec x\u00e2y d\u1ef1ng c\u00e1c h\u1ec7 th\u1ed1ng r\u1eddi r\u1ea1c, LynkiD h\u01b0\u1edbng \u0111\u1ebfn m\u00f4 h\u00ecnh h\u1ec7 sinh th\u00e1i m\u1edf \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i d\u1eef li\u1ec7u, v\u1eadn h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng.<\/p>\n

Hi\u1ec7n t\u1ea1i, LynkiD \u0111ang ph\u1ee5c v\u1ee5 h\u01a1n 11 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng nhi\u1ec1u doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh, b\u1ea3o hi\u1ec3m, h\u00e0ng kh\u00f4ng v\u00e0 b\u00e1n l\u1ebb nh\u01b0 VPBank, VPBank Securities, OPES, Vietnam Airlines, Vietjet Air c\u00f9ng nhi\u1ec1u \u0111\u1ed1i t\u00e1c t\u1ea1i \u0110\u00f4ng Nam \u00c1.<\/p>\n

Song song \u0111\u00f3, LynkiD c\u0169ng h\u1ee3p t\u00e1c v\u1edbi Trung t\u00e2m RAR \u2013 C06 trong \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p li\u00ean quan \u0111\u1ebfn d\u1eef li\u1ec7u d\u00e2n c\u01b0, \u0111\u1ecbnh danh v\u00e0 x\u00e1c th\u1ef1c \u0111i\u1ec7n t\u1eed, ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n kinh t\u1ebf s\u1ed1 t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

LynkiD Loyalty Platform \u2013 s\u1ed1 h\u00f3a ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft theo h\u01b0\u1edbng m\u1edf<\/b><\/strong><\/p>\n

LynkiD Loyalty Platform l\u00e0 n\u1ec1n t\u1ea3ng loyalty \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo h\u01b0\u1edbng m\u1edf v\u00e0 linh ho\u1ea1t, gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 to\u00e0n b\u1ed9 h\u1ea1 t\u1ea7ng t\u1eeb \u0111\u1ea7u.<\/p>\n

Thay v\u00ec m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u v\u1eadn h\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng ri\u00eang bi\u1ec7t, LynkiD cho ph\u00e9p k\u1ebft n\u1ed1i nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, t\u00edch \u0111i\u1ec3m v\u00e0 \u0111\u1ed5i qu\u00e0 tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy\u1ec1n l\u1ee3i t\u1eeb nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u trong c\u00f9ng h\u1ec7 sinh th\u00e1i, trong khi doanh nghi\u1ec7p c\u00f3 th\u00eam c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ea7n su\u1ea5t t\u01b0\u01a1ng t\u00e1c.<\/p>\n

\u0110i\u1ec3m th\u1ef1c t\u1ebf m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m l\u00e0 kh\u1ea3 n\u0103ng tri\u1ec3n khai nhanh v\u00e0 d\u1ec5 t\u00edch h\u1ee3p. LynkiD h\u1ed7 tr\u1ee3 API\/SDK \u0111\u1ec3 \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0a c\u00e1c t\u00ednh n\u0103ng loyalty v\u00e0o app ho\u1eb7c h\u1ec7 th\u1ed1ng s\u1eb5n c\u00f3 m\u00e0 kh\u00f4ng c\u1ea7n thay \u0111\u1ed5i to\u00e0n b\u1ed9 c\u1ea5u tr\u00fac v\u1eadn h\u00e0nh.<\/p>\n

Ngo\u00e0i ra, n\u1ec1n t\u1ea3ng c\u0169ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Blockchain trong qu\u00e1 tr\u00ecnh ghi nh\u1eadn v\u00e0 x\u00e1c th\u1ef1c giao d\u1ecbch t\u00edch \u0111i\u1ec3m \u2013 \u0111\u1ed5i qu\u00e0 nh\u1eb1m t\u0103ng t\u00ednh minh b\u1ea1ch v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh to\u00e0n v\u1eb9n d\u1eef li\u1ec7u trong v\u1eadn h\u00e0nh.<\/p>\n

AirFlex \u2013 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p hi\u1ec3u v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n<\/b><\/strong><\/p>\n

N\u1ebfu Loyalty Platform t\u1eadp trung v\u00e0o gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, AirFlex gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n \u0111o l\u01b0\u1eddng h\u00e0nh vi v\u00e0 t\u1ed1i \u01b0u t\u01b0\u01a1ng t\u00e1c tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. AirFlex l\u00e0 n\u1ec1n t\u1ea3ng In-app CRM v\u00e0 marketing automation, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean website v\u00e0 mobile app, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p theo t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n

N\u1ec1n t\u1ea3ng cung c\u1ea5p nhi\u1ec1u t\u00ednh n\u0103ng nh\u01b0 Deeplink, Shortlink, Email Marketing, Engagement Studio, Chatbot AI hay App Push Notification. Thay v\u00ec tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ea1i tr\u00e0, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung theo h\u00e0nh vi, nhu c\u1ea7u v\u00e0 t\u1eebng giai \u0111o\u1ea1n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 AirFlex kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c g\u1eedi th\u00f4ng \u0111i\u1ec7p m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 sau m\u1ed7i chi\u1ebfn d\u1ecbch. C\u00e1c t\u00ednh n\u0103ng qu\u1ea3n l\u00fd template, ph\u00e2n quy\u1ec1n n\u1ed9i dung hay warm-up domain c\u0169ng gi\u00fap gi\u1ea3m \u00e1p l\u1ef1c v\u1eadn h\u00e0nh cho \u0111\u1ed9i ng\u0169 marketing v\u00e0 CRM.<\/p>\n

\"\"<\/p>\n

VoC \u2013 s\u1ed1 h\u00f3a vi\u1ec7c l\u1eafng nghe ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/b><\/strong><\/p>\n

Trong nhi\u1ec1u doanh nghi\u1ec7p, ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng th\u01b0\u1eddng n\u1eb1m r\u1ea3i r\u00e1c \u1edf nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 t\u1ed5ng \u0111\u00e0i, kh\u1ea3o s\u00e1t, email ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y khi\u1ebfn vi\u1ec7c theo d\u00f5i v\u00e0 x\u1eed l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng g\u1eb7p nhi\u1ec1u h\u1ea1n ch\u1ebf.<\/p>\n

VoC (Voice of Customer) \u0111\u01b0\u1ee3c LynkiD ph\u00e1t tri\u1ec3n \u0111\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 qu\u1ea3n tr\u1ecb ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng theo h\u01b0\u1edbng t\u1eadp trung v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng h\u01a1n.<\/p>\n

Gi\u1ea3i ph\u00e1p cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 CSAT, NPS, CES hay t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf kh\u00e1ch h\u00e0ng theo t\u1eebng h\u00e0nh tr\u00ecnh s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u1ef1c quan h\u00f3a tr\u00ean dashboard \u0111\u1ec3 c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 x\u1eed l\u00fd nhanh h\u01a1n.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, VoC c\u0169ng h\u1ed7 tr\u1ee3 c\u00e1c nh\u00f3m ph\u00e2n t\u00edch nh\u01b0 Sentiment Analysis, Text Analysis hay Demography Analysis \u0111\u1ec3 doanh nghi\u1ec7p hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec, c\u1ea3m x\u00fac ra sao v\u00e0 nh\u00f3m n\u00e0o \u0111ang b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t.<\/p>\n

Trong h\u1ec7 sinh th\u00e1i VoC, LynkiD c\u00f2n ph\u00e1t tri\u1ec3n Elevoi \u2013 Auto QC, gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi t\u1ef1 \u0111\u1ed9ng nh\u1eb1m gi\u00fap doanh nghi\u1ec7p chu\u1ea9n h\u00f3a quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u1eadn h\u00e0nh t\u1ed5ng \u0111\u00e0i.<\/p>\n

\"\"<\/p>\n

H\u01b0\u1edbng ph\u00e1t tri\u1ec3n t\u1eadp trung v\u00e0o b\u00e0i to\u00e1n th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p<\/b><\/strong><\/p>\n

\u0110i\u1ec3m chung trong c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a LynkiD l\u00e0 kh\u00f4ng \u0111i theo h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 ph\u1ee9c t\u1ea1p \u0111\u1ec3 tr\u00ecnh di\u1ec5n, m\u00e0 t\u1eadp trung gi\u1ea3i quy\u1ebft nh\u1eefng b\u00e0i to\u00e1n doanh nghi\u1ec7p \u0111ang g\u1eb7p h\u00e0ng ng\u00e0y: qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ph\u00e2n t\u00e1n, kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, thi\u1ebfu c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 kh\u00f3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m tr\u00ean quy m\u00f4 l\u1edbn.<\/p>\n

T\u1eeb loyalty, CRM, marketing automation \u0111\u1ebfn Voice of Customer, LynkiD \u0111ang t\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i d\u1eef li\u1ec7u v\u00e0 v\u1eadn h\u00e0nh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed3ng b\u1ed9 h\u01a1n.<\/p>\n

Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng d\u1ef1a nhi\u1ec1u v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn d\u00e0i h\u1ea1n m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh nhu c\u1ea7u th\u1ef1c t\u1ebf \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p.\u00a0<\/b><\/strong><\/p>\n

V\u1ec1 LynkiD<\/b><\/strong><\/p>\n

LynkiD l\u00e0 c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p loyalty, CRM, marketing automation v\u00e0 qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam v\u00e0 khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. V\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng l\u1ea5y d\u1eef li\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m, LynkiD t\u1eadp trung x\u00e2y d\u1ef1ng c\u00e1c n\u1ec1n t\u1ea3ng c\u00f3 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p linh ho\u1ea1t, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p t\u1ed1i \u01b0u v\u1eadn h\u00e0nh v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n