{"id":3412,"date":"2026-06-10T02:29:47","date_gmt":"2026-06-10T02:29:47","guid":{"rendered":"https:\/\/i4.0.org.vn\/?p=3412"},"modified":"2026-06-10T02:31:14","modified_gmt":"2026-06-10T02:31:14","slug":"dai-dien-unilever-viet-nam-viet-nam-khong-chi-la-mot-thi-truong-quan-trong-ma-con-la-noi-chung-toi-da-gan-bo-truong-thanh-va-tiep-tuc-cam-ket-dong-hanh-lau-dai","status":"publish","type":"post","link":"https:\/\/i4.0.org.vn\/en\/dai-dien-unilever-viet-nam-viet-nam-khong-chi-la-mot-thi-truong-quan-trong-ma-con-la-noi-chung-toi-da-gan-bo-truong-thanh-va-tiep-tuc-cam-ket-dong-hanh-lau-dai\/","title":{"rendered":"\u0110\u1ea1i di\u1ec7n Unilever Vi\u1ec7t Nam: Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng m\u00e0 c\u00f2n l\u00e0 n\u01a1i ch\u00fang t\u00f4i \u0111\u00e3 g\u1eafn b\u00f3, tr\u01b0\u1edfng th\u00e0nh v\u00e0 ti\u1ebfp t\u1ee5c cam k\u1ebft \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i"},"content":{"rendered":"

Trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1edbi, vai tr\u00f2 c\u1ee7a c\u00e1c doanh nghi\u1ec7p FDI \u0111ang d\u1ea7n thay \u0111\u1ed5i m\u1ea1nh m\u1ebd<\/em><\/p>\n

5 tr\u1ee5 c\u1ed9t c\u1ee7a FDI trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1edbi<\/strong><\/p>\n

Sau g\u1ea7n b\u1ed1n th\u1eadp k\u1ef7 m\u1edf c\u1eeda, b\u00e0i to\u00e1n l\u1edbn nh\u1ea5t c\u1ee7a kinh t\u1ebf Vi\u1ec7t Nam hi\u00ea\u0323n nay kh\u00f4ng c\u00f2n l\u00e0 t\u0103ng tr\u01b0\u1edfng. Th\u00e1ch th\u1ee9c l\u1edbn h\u01a1n l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u00e2ng cao n\u0103ng su\u1ea5t, gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh v\u00e0 tham gia s\u00e2u h\u01a1n v\u00e0o chu\u1ed7i gi\u00e1 tr\u1ecb to\u00e0n c\u1ea7u.<\/p>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, gi\u00e1 tr\u1ecb c\u1ee7a d\u00f2ng v\u1ed1n FDI c\u0169ng \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn l\u1ea1i. T\u1ea1i Di\u1ec5n \u0111\u00e0n Nh\u1ecbp c\u1ea7u Ph\u00e1t tri\u1ec3n Vi\u1ec7t Nam 2026, Ph\u00f3 Th\u1ee7 t\u01b0\u1edbng Nguy\u1ec5n V\u0103n Th\u1eafng \u0111a\u0303 nh\u1ea5n m\u1ea1nh \u0111\u1ecbnh h\u01b0\u1edbng chuy\u1ec3n t\u1eeb thu h\u00fat FDI theo s\u1ed1 l\u01b0\u1ee3ng sang h\u1ee3p t\u00e1c \u0111\u1ea7u t\u01b0 c\u00f3 ch\u1ecdn l\u1ecdc, \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng, hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ednh b\u1ec1n v\u1eefng.<\/p>\n

\"\"<\/p>\n

Ph\u00f3 Th\u1ee7 t\u01b0\u1edbng Nguy\u1ec5n V\u0103n Th\u1eafng nh\u1ea5n m\u1ea1nh \u0111\u1ecbnh h\u01b0\u1edbng chuy\u1ec3n t\u1eeb thu h\u00fat FDI theo s\u1ed1 l\u01b0\u1ee3ng sang h\u1ee3p t\u00e1c \u0111\u1ea7u t\u01b0 c\u00f3 ch\u1ecdn l\u1ecdc, \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng, hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ednh b\u1ec1n v\u1eefng. <\/em><\/p>\n

S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y \u0111\u1eb7t ra y\u00eau c\u1ea7u m\u1edbi v\u1edbi c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p FDI. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00f3ng g\u00f3p c\u1ee7a FDI th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u00ecn qua quy m\u00f4 \u0111\u1ea7u t\u01b0, ng\u00e2n s\u00e1ch, xu\u1ea5t kh\u1ea9u hay vi\u1ec7c l\u00e0m, th\u00ec trong giai \u0111o\u1ea1n m\u1edbi, th\u01b0\u1edbc \u0111o quan tr\u1ecdng h\u01a1n l\u00e0 gi\u00e1 tr\u1ecb lan t\u1ecfa cho n\u1ec1n kinh t\u1ebf. Theo \u0111\u1ea1i di\u1ec7n Unilever Vi\u1ec7t Nam, FDI ch\u1ea5t l\u01b0\u1ee3ng cao kh\u00f4ng ch\u1ec9 \u0111\u01b0a ngu\u1ed3n l\u1ef1c v\u00e0o th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n n\u00e2ng chu\u1ea9n v\u1eadn h\u00e0nh: hi\u1ec7n \u0111\u1ea1i h\u00f3a s\u1ea3n xu\u1ea5t, n\u00e2ng ti\u00eau chu\u1ea9n s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n chu\u1ed7i cung \u1ee9ng, b\u1ed3i d\u01b0\u1ee1ng nh\u00e2n l\u1ef1c v\u00e0 c\u1ee5 th\u1ec3 h\u00f3a c\u00e1c \u01b0u ti\u00ean qu\u1ed1c gia nh\u01b0 t\u0103ng tr\u01b0\u1edfng xanh, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

Khi FDI \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh n\u0103ng l\u1ef1c c\u1ee7a h\u1ec7 sinh th\u00e1i \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/p>\n

H\u00e0nh tr\u00ecnh h\u01a1n 30 n\u0103m c\u1ee7a Unilever Vi\u1ec7t Nam cho th\u1ea5y c\u00e1ch m\u1ed9t doanh nghi\u1ec7p FDI c\u00f3 th\u1ec3 chuy\u1ec3n h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n t\u1ea1i m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u00e0nh n\u0103ng l\u1ef1c d\u00e0i h\u1ea1n cho h\u1ec7 sinh th\u00e1i \u0111\u1ecba ph\u01b0\u01a1ng. Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng quan tr\u1ecdng, m\u00e0 c\u00f2n l\u00e0 n\u01a1i Unilever \u0111\u00e3 \u0111\u1ea7u t\u01b0 s\u1ea3n xu\u1ea5t, ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169, x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 \u0111\u1ed3ng h\u00e0nh v\u1edbi c\u00e1c \u01b0u ti\u00ean ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc.<\/p>\n

T\u1eeb c\u00e1c nh\u00e0 m\u00e1y t\u1ea1i C\u1ee7 Chi v\u00e0 B\u1eafc Ninh, nh\u1eefng s\u1ea3n ph\u1ea9m \u201cMade in Vietnam\u201d c\u1ee7a Unilever kh\u00f4ng ch\u1ec9 ph\u1ee5c v\u1ee5 nhu c\u1ea7u thi\u1ebft y\u1ebfu c\u1ee7a h\u00e0ng tri\u1ec7u gia \u0111\u00ecnh trong n\u01b0\u1edbc, m\u00e0 c\u00f2n tham gia v\u00e0o chu\u1ed7i cung \u1ee9ng qu\u1ed1c t\u1ebf c\u1ee7a t\u1eadp \u0111o\u00e0n. \u0110\u1eb1ng sau m\u1ed7i s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c n\u00e2ng chu\u1ea9n li\u00ean t\u1ee5c, t\u1eeb t\u1ef1 \u0111\u1ed9ng h\u00f3a, qu\u1ea3n tr\u1ecb ch\u1ea5t l\u01b0\u1ee3ng, an to\u00e0n s\u1ea3n xu\u1ea5t \u0111\u1ebfn n\u0103ng l\u1ef1c cung \u1ee9ng v\u00e0 ph\u00e2n ph\u1ed1i. \u0110\u00e2y l\u00e0 c\u00e1ch FDI c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n \u0111\u01b0a n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t t\u1ea1i Vi\u1ec7t Nam ti\u1ec7m c\u1eadn c\u00e1c ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u, thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o l\u1ee3i th\u1ebf chi ph\u00ed hay quy m\u00f4 th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\"\"<\/p>\n

\u0110\u1ebfn nay, doanh nghi\u1ec7p \u0111\u00e3 t\u1ea1o ra g\u1ea7n 1.400 vi\u1ec7c l\u00e0m tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o h\u1ec7 sinh th\u00e1i kho\u1ea3ng 10.000 vi\u1ec7c l\u00e0m gi\u00e1n ti\u1ebfp th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c r\u1ed9ng kh\u1eafp<\/em><\/p>\n

Song song, Unilever c\u0169ng ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111\u1ed1i t\u00e1c n\u1ed9i \u0111\u1ecba r\u1ed9ng kh\u1eafp. Th\u00f4ng qua h\u1ec7 sinh th\u00e1i n\u00e0y, t\u00e1c \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng d\u1eebng trong ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ri\u00eang Unilever, m\u00e0 lan t\u1ecfa sang c\u00e1ch \u0111\u1ed1i t\u00e1c Vi\u1ec7t n\u00e2ng chu\u1ea9n v\u1eadn h\u00e0nh, qu\u1ea3n tr\u1ecb ch\u1ea5t l\u01b0\u1ee3ng, ti\u1ebfp c\u1eadn c\u00e1c th\u1ef1c h\u00e0nh b\u1ec1n v\u1eefng v\u00e0 tham gia s\u00e2u h\u01a1n v\u00e0o chu\u1ed7i gi\u00e1 tr\u1ecb.<\/p>\n

Ch\u00ednh t\u1eeb nh\u1eefng n\u1ed7 l\u1ef1c b\u1ec1n b\u1ec9 \u0111\u00f3, Unilever Vi\u1ec7t Nam m\u1edbi \u0111\u00e2y \u0111\u00e3 vinh d\u1ef1 \u0111\u00f3n nh\u1eadn B\u1eb1ng khen c\u1ee7a Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7, ghi nh\u1eadn nh\u1eefng th\u00e0nh t\u00edch trong s\u1ea3n xu\u1ea5t, kinh doanh v\u00e0 c\u00f4ng t\u00e1c x\u00e3 h\u1ed9i giai \u0111o\u1ea1n 2020\u20132025. Chia s\u1ebb v\u1ec1 ph\u1ea7n th\u01b0\u1edfng n\u00e0y, b\u00e0 Nguy\u1ec5n Th\u1ecb B\u00edch V\u00e2n, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Qu\u1ed1c gia Unilever Vi\u1ec7t Nam cho bi\u1ebft: \u201cB\u1eb1ng khen c\u1ee7a Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7 l\u00e0 ni\u1ec1m vinh d\u1ef1 l\u1edbn lao \u0111\u1ed1i v\u1edbi t\u1eadp th\u1ec3 Unilever Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi l\u00e0 s\u1ef1 kh\u00edch l\u1ec7 gi\u00fap c\u1ee7ng c\u1ed1 ni\u1ec1m tin m\u00e0 Unilever lu\u00f4n ki\u00ean \u0111\u1ecbnh theo \u0111u\u1ed5i r\u1eb1ng: M\u1ed9t doanh nghi\u1ec7p ch\u1ec9 th\u1eadt s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng khi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u00ecnh kh\u00f4ng ch\u1ec9 t\u1ea1o ra gi\u00e1 tr\u1ecb cho ch\u00ednh doanh nghi\u1ec7p, m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cho c\u1ed9ng \u0111\u1ed3ng, cho m\u00f4i tr\u01b0\u1eddng, cho \u0111\u1ea5t n\u01b0\u1edbc.\u201d<\/em><\/p>\n

\"\"<\/p>\n

Unilever Vi\u1ec7t Nam vinh d\u1ef1 \u0111\u00f3n nh\u1eadn B\u1eb1ng khen c\u1ee7a Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7<\/em><\/p>\n

Trong ch\u1eb7ng \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc, Unilever Vi\u1ec7t Nam cho bi\u1ebft s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u00f3ng g\u00f3p th\u00f4ng qua b\u1ed1n n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i: ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n nhu c\u1ea7u thi\u1ebft y\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, an to\u00e0n v\u00e0 kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn; k\u1ebft n\u1ed1i kinh nghi\u1ec7m to\u00e0n c\u1ea7u v\u1edbi chu\u1ed7i cung \u1ee9ng trong n\u01b0\u1edbc \u0111\u1ec3 gi\u00fap \u0111\u1ed1i t\u00e1c Vi\u1ec7t n\u00e2ng chu\u1ea9n v\u1eadn h\u00e0nh v\u00e0 tham gia s\u00e2u h\u01a1n v\u00e0o chu\u1ed7i gi\u00e1 tr\u1ecb qu\u1ed1c t\u1ebf; \u0111\u1ed5i m\u1edbi v\u1eadn h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c th\u00f4ng qua c\u00f4ng ngh\u1ec7, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1; \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y c\u00e1c m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng g\u1eafn v\u1edbi kinh t\u1ebf tu\u1ea7n ho\u00e0n, gi\u1ea3m ph\u00e1t th\u1ea3i, ti\u00eau d\u00f9ng c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ed9ng \u0111\u1ed3ng c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o t\u00e1c \u0111\u1ed9ng th\u1ef1c ch\u1ea5t, l\u00e2u d\u00e0i.<\/p>\n

C\u00e2u chuy\u1ec7n c\u1ee7a Unilever l\u00e0 minh ch\u1ee9ng cho th\u1ea5y khi m\u1ed9t doanh nghi\u1ec7p FDI th\u1ef1c s\u1ef1 \u201cc\u1eafm r\u1ec5\u201d v\u00e0o th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng h\u00e0nh v\u1edbi \u01b0u ti\u00ean qu\u1ed1c gia v\u00e0 ph\u00e1t tri\u1ec3n c\u00f9ng h\u1ec7 sinh th\u00e1i \u0111\u1ecba ph\u01b0\u01a1ng, t\u0103ng tr\u01b0\u1edfng kh\u00f4ng c\u00f2n l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a ri\u00eang doanh nghi\u1ec7p, m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a ti\u1ebfn tr\u00ecnh n\u00e2ng chu\u1ea9n n\u1ec1n kinh t\u1ebf, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ed1ng v\u00e0 m\u1edf r\u1ed9ng n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a Vi\u1ec7t Nam trong d\u00e0i h\u1ea1n.<\/p>\n

\u00a0<\/strong><\/p>\n

 <\/p>\n

\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1edbi, vai tr\u00f2 c\u1ee7a c\u00e1c doanh nghi\u1ec7p FDI \u0111ang d\u1ea7n thay \u0111\u1ed5i m\u1ea1nh m\u1ebd 5 tr\u1ee5 c\u1ed9t c\u1ee7a FDI trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1edbi Sau g\u1ea7n b\u1ed1n th\u1eadp k\u1ef7 m\u1edf c\u1eeda, b\u00e0i to\u00e1n l\u1edbn nh\u1ea5t c\u1ee7a kinh t\u1ebf Vi\u1ec7t Nam hi\u00ea\u0323n nay kh\u00f4ng c\u00f2n l\u00e0 t\u0103ng tr\u01b0\u1edfng. Th\u00e1ch th\u1ee9c […]<\/p>","protected":false},"author":2,"featured_media":3416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"_links":{"self":[{"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/posts\/3412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/comments?post=3412"}],"version-history":[{"count":2,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/posts\/3412\/revisions"}],"predecessor-version":[{"id":3418,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/posts\/3412\/revisions\/3418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/media\/3416"}],"wp:attachment":[{"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/media?parent=3412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/categories?post=3412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i4.0.org.vn\/en\/wp-json\/wp\/v2\/tags?post=3412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}